content marketing tactics planner

of marketersare planning onincreasing theirinvestment in

content marketing.

71%

FUTURE: 3 Main areas of focus for 2014 People Content MixTechnology

TECHNOLOGY: Use what?

56%of marketers use content marketing specific technology to manage their workflow and distribution.

MS Office

Other Content Marketing

Software

PEOPLE: Who’s responsible?

43%of marketing organizations have an executive leading content.

CONTENT: What’s the right mix?

Marketing Tools

Curated

65%

25%

Created

Syndicated

Best-in-Class Marketers:Strive to create the right mixof content for their programs.

10%

Curata’s 2014 Content Marketing Tactics PlannerCreated by Curata, Inc. No permission required to repost.

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