Download - Content Strategy
Content StrategyMark Krupinski
Social Business Strategist &
Consultant with Social Rubicon.
Since 2006, I’ve been executing
social media solutions focused on
brand ambassadors.
Industry experience: Travel &
Entertainment, Food & Beverage,
Consumer Goods & Services, Higher
Education, Health Care, and
Executive Search.
paradigm shift in communication
so let’s talk content
content comes in different types
owned content
earned content
paid content
and
passive & active content
in the end, content is your brand
problem
62%of adults worldwide now use
social media
(Source: 99 New Social Media Statistics for 2012, The Social Skinny, May 2012)
80%of US social network users prefer
to connect to brands through
Facebook (Source: State of Inbound Marketing, HubSpot, March 2012)
95%of Facebook wall posts are not
answered by brands
(Source: 100 social media statistics for 2012, The Social Skinny, January 2012)
we’re speaking to empty chairs
we fail to engage
the sheeple effect
solution
strategy
create content
curate content… no, really
+
logistics of production
editorial calendar
content evolves… so prepare for it
research
let’s recap
strategy
commitment
research
