Download - Content Strategy in a Multilingual World
![Page 1: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/1.jpg)
contentstrategy101.com
Content Strategy in a Multilingual World
Sarah O’KeefeScriptorium PublishingFlickr: hmomoy
![Page 2: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/2.jpg)
Sarah O’Keefe
❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina
❖ Coauthor of Content Strategy 101
❖ Interested in intersection of content, publishing, and technology
❖ Bilingual, English-German
![Page 3: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/3.jpg)
Only 18% of Americans speak a language other than English.
Source: http://www.forbes.com/sites/collegeprose/2012/08/27/americas-foreign-language-deficit/
Europeans? 53%
![Page 4: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/4.jpg)
What is content strategy?
Flickr: hmomoy
![Page 5: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/5.jpg)
Support the organization’s business goals using information
and information products.
![Page 6: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/6.jpg)
Global content strategy should be redundant.
![Page 7: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/7.jpg)
Globalization is a common business driver
for content strategy.
![Page 8: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/8.jpg)
Efficient localization is a prerequisite for success in a
global economy.
flickr: light_seeker
![Page 9: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/9.jpg)
Localization efficiency is mainly driven by the quality of
the input.
![Page 10: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/10.jpg)
Low-quality source content = inefficient localization
flickr: dominicspic
![Page 11: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/11.jpg)
Image: NASA
In a multilingual workflow, inefficiency = death.
![Page 12: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/12.jpg)
Content strategy provides the justification to improve content development.
![Page 13: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/13.jpg)
![Page 14: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/14.jpg)
![Page 15: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/15.jpg)
Flickr: brittanyg
![Page 16: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/16.jpg)
![Page 17: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/17.jpg)
Know the business.
![Page 18: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/18.jpg)
Align the business goals with your content strategy.
![Page 19: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/19.jpg)
Increased focus on international markets
![Page 20: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/20.jpg)
Style guides and terminology
![Page 21: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/21.jpg)
Automated formatting
![Page 22: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/22.jpg)
Reuse
Flickr: brittanyg
![Page 23: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/23.jpg)
Velocity
Flickr: brittanyg
![Page 24: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/24.jpg)
![Page 25: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/25.jpg)
![Page 26: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/26.jpg)
Flickr: lizhenry
![Page 27: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/27.jpg)
http://www.richardingram.co.uk/downloads/content_strategy_approaches.pdf
![Page 28: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/28.jpg)
Each language needs content strategy work.
![Page 29: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/29.jpg)
Content developmentContent style guideEditorial strategyAudience personasAdvertising models
SEO…
![Page 30: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/30.jpg)
Content has never been for the faint of heart…
I
![Page 31: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/31.jpg)
We must adapt to changes…Images: NASA
![Page 32: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/32.jpg)
Dinosaurs didn’t survive.
Image: NASA
![Page 33: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/33.jpg)
At least not in the original form.
Flickr: ganesh_raghunathan
![Page 34: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/34.jpg)
Flickr: kirinqueen
Operations need to be impeccable.
![Page 35: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/35.jpg)
AuthoringFlickr: pedrosz
![Page 36: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/36.jpg)
Editing
Flickr: nicokaiser
![Page 37: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/37.jpg)
Production
Flickr: dingopup
![Page 38: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/38.jpg)
Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46
Distribution
![Page 39: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/39.jpg)
Localization
Flickr: furphotos
![Page 40: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/40.jpg)
Maturing content strategy
Flickr: rwwh
![Page 41: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/41.jpg)
![Page 42: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/42.jpg)
One last thing…
Flickr: tambako
![Page 43: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/43.jpg)
Questions?
![Page 44: Content Strategy in a Multilingual World](https://reader034.vdocument.in/reader034/viewer/2022042606/541e1cbb7bef0ab4658b6e3e/html5/thumbnails/44.jpg)
Contact me
❖ Sarah O’Keefe, Scriptorium Publishing
❖ www.scriptorium.com
❖ Email: [email protected]
❖ Twitter: @sarahokeefe
❖ Skype: okeefe.scriptorium