205 Radford Drive ◆ Hampton, VA 23666 ◆ (757) 869-3847 ◆ mkayharris@gmail.com

Skills Summary ◆ Content Management ◆ Editing ◆ Product Descriptions ◆ Ability to Meet Deadlines ◆ Blogging

◆ Social Media Management ◆ Photoshop/InDesign ◆ Photography ◆ Strong Communicator ◆ Project Management

◆ Press Releases ◆ Technical Writing ◆ Fashion Knowledge ◆ Financial & Personnel

Management

Education

Virginia Polytechnic Institute and State University—Blacksburg, VA August 2006-December 2009 B.A. Communication, Creative Writing

Relevant Employment History C&F ENTERPRISES – Newport News, VA

Content Specialist - June 2016-present

◆ Writes in-depth product descriptions for all new and existing products across four brands to be used in sales materials, marketing campaigns, and e-commerce site

◆ Manages editorial calendar to sync timing and subject matter for print and online communications based on overall marketing strategy and product development timelines

◆ Collaborates with marketing and design teams to create, develop, and manage content creation and revision for all marketing campaigns, catalogs, and branding materials

◆ Creates copy for editorial submissions and press releases to be sent to trade publications

◆ Edits all C&F branded content, including sales presentations

◆ Responds to all social media correspondence in a timely manner

◆ Develops and oversees creation of new content for three company blogs, posting 5-7 times per week.

◆ Assists in brand management and development

CNU’S FERGUSON CENTER FOR THE ARTS – Newport News, VA

Sales and Events Associate- September 2015-June 2016

◆ Created content for print, web, and social media marketing promotions

◆ Analyzed and edited content for logic, effectiveness, and style guide adhesion.

◆ Planned marketing and branding objectives based on marketing trends and analytics

◆ Engaged multiple target audiences and stakeholder groups via social media

STARVING ARTIST STUDIO – Newport News, VA

Marketing and Public Relations Manager- April 2013-January 2016

◆ Demonstrated ability to secure earned media and manage public relations to ensure the most effective messaging and positioning of the brand

◆ Created content for print, web, and social media promotions

◆ Graphic design and material production

◆ Maximized marketing investments and managed external contractors.

◆ Utilized Google AdWords for search engine optimization

◆ Responsible for maintaining, designing and troubleshooting website.

◆ Analyzed web usage in relation to advertising and marketing campaigns with Google Analytics

CANON VIRGINIA, INC. – Newport News, VA

Administrative Assistant, Camera Manufacturing September 2011 to March 2013

◆ Wrote technical work instructions while adhering to strict style guidelines and standards of operation

◆ Served as procedures coordinator on the committee for the national T4i rework of 2012

◆ Performed work tasks efficiently and effectively under pressure to meet tight deadlines

◆ Employed economic and accounting principles to create detailed, analytical reports

◆ Developed PowerPoint presentations to be presented at national conferences.

VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY– Blacksburg, VA

Communications Assistant, August 2006 to December 2009

◆ Led the first digital marketing and social media initiative at Virginia Tech, currently in use

◆ Wrote and edited press releases, ads, brochure copy, and web text for clients within the Division of Student Affairs under tight deadlines

◆ Organized focus groups to measure audience engagement and social media usage within the university.

◆ Assisted with the content design and development of print and web marketing strategies

205 Radford Drive ◆ Hampton, VA 23666 ◆ (757) 869-3847 ◆ mkayharris@gmail.com

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