Controlling Your Online Image5 Tips to Define Your Brand & Further Your Impact
Donna SerdulaAuthor of LinkedIn Makeover:Professional Secrets to a POWERFUL LinkedIn Profile
.COM
YOU
Controlling Your Online Image5 Tips to Define Your Brand & Further Your Impact
1. TAKE INVENTORY, GOOGLE YOURSELF
No Results = No Reputation
-
--
-
-Which
Social Media Networks
are you on?
Create a NAME for yourself
2. DETERMINE YOUR GOALS & SECURE YOU NETWORKS
Your Goals• Professional
Reputation ManagementThought LeadershipBrandingNetworkingMarketingSalesCareer Development
• PersonalConnectionsEducationNewsFashionCraftsPhotographyFriendship
The Social NetworksProfessional
Reputation Management
Thought LeadershipBrandingNetworkingMarketingSalesCareer
Development
PersonalConnectionsEducationNewsFashionCraftsPhotographyFriendship
Social Media AuditSet Rules & Tighten
Security
Facebook• Segment Friends
• Determine who sees your posts
• Do you want search engines outside of Facebook to link to your profile?
Pinterest• Public or Secret Boards• Search Privacy
Instagram• Private or Public Account
Twitter• Public or Private Account• Add Location?• Let others find you?
LinkedIn• Public Profile On or Off• Sections to include publicly
3. OPTIMIZE FOR THE PLATFORM AND YOUR AUDIENCE
Professional Headshot
Do
TIPS to a Better Profile PicDO • Have a
professionally taken photo
• Look straight into the camera
• Use a pale color / white background
• Dress professionally• Zoom in close,
frame your face!
DO NOT• Do not use a picture
taken at a wedding• Wear sunglasses or
look away• Have a distracting,
busy background• Wear a bathing suit• Use a full length shot
or have others in the frame with you
Compelling Headline
LinkedIn-Makeover.com/linkedin-headline-generator
Complete Experiences, Keyword Optimized!
The Key to GETTING FOUND?
KeywordOptimization
Connections!
Contact Information
STRATEGIC Summary
• Introduction & Elevator Pitch
• What attracted you to your current position/field?
• How do you help your clients?
• What kind of results can a person expect working with you?
• Describe a defining accomplishment or 2.
• What is your goal moving forward? What do you hope to achieve?
• Why and how should a person reach out to contact you? Anat
omy
of a
n Am
azin
g Su
mm
ary
4. SET YOUR MESSAGE
Perception is Everything• Describe yourself in 3 adjectives• How do others describe you?• How do you want to be defined?
Determine Your StrategyContent Creation– Blog– Reviews– Podcast/Vlog– Advice– Q&A– Events
Content CURATION– Google Alerts– Comment, Like,
Share– Links
5. HAVE FUN
Review1. Take Inventory, Google Yourself2. Determine Your Goals3. Optimize For the Platform and Your
Audience4. Set Your Message5. Have Fun!
