Conventions of
Music VideoMy Chemical Romance -
Teenagers
Goodwin’s theory
• Links between lyrics and visual images
• Links between music and visual images
• Genre characteristics
• Notions of looking
• Voyeuristic imagery
• Demand of record label
• Performance, concept or narrative based performance
Links
bet
ween
lyr
ics a
nd v
isual
s
“They could care less as long
as someone’ll bleed” – The
lead singer, Gerard Way is
speaking for the adults and
explores what the stereotypical
view of teenagers is. This line
connotes that teenagers are
ruthless and violent. The visuals support this as it shows
the crowd the band is performing infront of going into
a frenzy as the song reaches
it’s climax.
Links
bet
ween
m
usic
and
visua
ls
The guitar riffs are impactful and
intense which lends the song a
violent and frantic feel. This is supported by the visuals
as we see the band being
attacked by the crowd towards
the end of the video.
Genr
e ch
arac
teris
tics
The genre of this song is alternative rock.
This is presented through
the band playing on stage
with rock equipment (guitar,
drum kit, microphone) A characteristic of the rock
genre is that many of the
videos take place in a high
school as does this one
Notio
ns o
f lo
okin
g
Instead of looking directly at the camera to the audience at home, Gerard Way is looking out
to the crowd as he is performing live in front of
them.
Voye
urist
ic im
ager
y
The only voyeuristic aspect of this video are the cheerleaders dancing
behind the band on stage
Perfo
rman
ce
This video is clearly a performance as the band is performing for a crowd live for the entirety of the
video.