Transcript
Page 1: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 2: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Who Am I?

• Michele Neylon• Founder / CEO Blacknight • Contact: http://mneylon.tel• @mneylon• http://michele.me/blog• http://b.log.ie• And most other social networks ..

Page 3: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

EU Cookie Law

Page 4: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

EU Cookie Law

• What is a cookie?• What do they do?• Why are they potentially a problem?• The Cookie law and your website

Page 5: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Meet Cookie

Page 6: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

What Is A Cookie?

• Small bit of text that is stored in the user’s browser

• It CANNOT carry a virus• It CANNOT carry malware• Often used for tracking user “state” eg. Logged

in or not etc• Statistics / tracking / analysis

Page 7: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 8: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

The Nasty?

• Track user behaviour• Target users based on this• Images other media loading from 3rd party

sites (think Facebook / Twitter widgets)• Cookies from eg. Facebook *know* what

you’re doing on other sites ..

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EU Law

Page 10: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

The Law Is Here

• So you need to deal with it .. • How? (hopefully I’ll cover that!)• Why? Cos it’s the law! (Statutory Instrument

Number 336 of 2011 European Communities (Electronic Communications Networks and Services)(Privacy and Electronic Communications) Regulations 2011)

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How Are We Doing?

• Espion’s report http://www.slideshare.net/krishnade/eu-cookie-directive-report-on-compliance-in-the-uk-and-ireland

• 96% of Irish sites probably don’t comply .. • Do they even have a privacy policy?• Company number? Address?

Page 12: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 13: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Implementation…

• Cookie “audit” – see what you’re actually using / doing (eg. http://www.cookiecert.com )

• Adapt Privacy policy (you have one, right?)– http://www.theeucookielaw.com/ handy

categories of cookie types in plain English• Integrate into site• Integrate into CMS

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Example Audit Report

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Tools?

• UK (and elsewhere) implemented first .. • Blogging software eg. Wordpress• Content management systems• Shopping cart software• Other

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Wordpress Plugins

See http://wordpress.org/extend/plugins/

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Joomla Extensions

Taken from http://extensions.joomla.org/

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Shopping Carts

• Off the shelf • SAAS – will have something (unless they’re

useless)• Most support directly or via extensions /

plugins• Inhouse developed – custom solution needed

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Wizards + Tools

• Cookie Control: http://civicuk.com/cookie-law/index– Custom code– Plugins for Wordpress, Joomla, Typo3, Drupal,

Joomla, Zen Cart, Magento

Just an example (which I like) .. There are plenty of other tools out there ..

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Live Sightings

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RTE

• Simple banner at top of home page with link to privacy policy

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BT.com – Fancy!

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BT.com

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In The Wild

• Econsultancy (examples) http://econsultancy.com/ie/blog/10205-20-examples-of-eu-cookie-law-compliance

• Silktide: http://silktide.com/cookieconsent/examples

• Econsultancy (types of implementation) http://econsultancy.com/ie/blog/9202-eu-cookie-law-three-approaches-to-compliance

Page 25: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 26: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Contact & Credits

• All contact details on http://mneylon.tel• Screenshots via respective sites• Cookie the cat appears courtesy of his owner

(@forbairt)

• Thanks!


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