Download - Coordinating Marketing and Public Relations
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@BrianHonigmanDrexel - 3.16.17
Marketing & Public Relations
C O O R D I N AT I N G
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@BrianHonigman
Why collaboration matters.
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@BrianHonigman
SIMON SINEK’S GOLDEN CIRCLE
START WITH WHY
WHY? - PurposeHOW? - StrategyWHAT? - Tactics
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@BrianHonigman@BrianHonigman#ADSGAM
LEADING WITH WHY
WHY? - PurposeHOW? - StrategyWHAT? - Tactics
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@BrianHonigman
PURPOSE
CONTENT
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Reassess why and how you’re pitching the media.
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Diversify by going niche. Don’t be afraid to experiment.
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@BrianHonigman
Start cross-training.
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@BrianHonigman
Retweets: 15,000+ Likes: 6,000+
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@BrianHonigman
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@BrianHonigman
Drop the promotional push with your PR and instead focus on adding value.
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Focus on issues & causes you support
Say something new, buck expectations
Solve a meaningful problem for consumers
Humanize the brandSpur calculated
controversy
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@BrianHonigman
Find ways of building authority to help employees stand out.
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@BrianHonigman
An employee writes for their company, either full-time or part-time.
Writer contributes content to third party websites like a company blog or publication.
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@BrianHonigman
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WHY GUEST BLOG?
@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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BUILD RELATIONSHIPS WITH…
Editors Writers
Potential Customers Job Applicants
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HOW TO SETUP GUEST BLOGGING
@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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@BrianHonigman
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EXAMPLES OF SUCCESS
@BrianHonigman
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Ekaterina Walter - @Ekaterina
@BrianHonigman
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Leo Widrich - @LeoWid@BrianHonigman
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@BrianHonigman
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