Download - Copyright Issues in Luxury Fashion
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Luxury Fashion Alaa Balkhy Rabia Dilara Cumhur Sophia Yuhua Lu Reshma Ramrattan Emine Arikan Ceresa Newsome
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01
Legal History of Fashion • No prevention of copying of fashion
designs in the U.S. • To prevent counterfeit ‘Trademark Law’
is generally used • Outside the domain of IP law
Luxury Fashion
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Legal Landscape: U.S
Original Design
Original Design
Original Design
Section 1302
Section 1305
Title 17, Chp 13
U.S Code
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03
• Internet & Smart Phones
• “Runway-to-rack” by advanced softwares
Technology
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04
Technology
• CAD Copyrights in 3D Printing
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Technology
• Growth in wearable technology
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06 07
Manufacturer Seller
OriginalDesign
Copy
Product Liability
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Ethical Fashion
Nature Workers Consumers
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• Conscious use of
resources
• Compassionate
animal treatment
• Fair dealing
anywhere in the
world
• Adequate working
conditions
• Transparent and
complete information
• Fair prices and service
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“The front-line responsibility is the government’s, but the real power lies with Western brands and retailers, beginning with the biggest players: Walmart, H&M, Inditex, Gap and others.”
- Scott Nova, Executive Director of Worker Rights Consortium
Ethics
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Ethics
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Lanham Act: 15 U.S. Code Chapter 22 - Trademarks (Also known as the trademark act of
1946)
● Polo Ralph Lauren V USPA ● Roberto Cavalli V Jason Williams,
Victor Chapa and Jeffrey Rubin - known as Revok, Reyes and Steel, respectively
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Current Business Environment
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Intellectual Property law does not extend to articles of clothing
Fashion designs exist in what is known as a “low-IP equilibrium”
“Innovative Design Protection Act,” (“IDPA”), has been seen as a tool that may finally level the playing field in the counterfeit goods and design infringement cases
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Christian Louboutin vs Yves Saint Laurent
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“Models and editors are stylishly dressed while fashion designers are naked, LEGALLY naked.”
Pitch
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● E-Commerce, Digital Platform ● Brand Protection ● Better IP rights
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Fashion Tech
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+
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“Technology and fashion, they are going to MARRY!”
$30 billion wearable technology market in 2018. - Citi research
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Thank You