Crowdsourcing: a Corporate
Management Tool?
A Decade of Stories and Lessons in
Crowdsourcing
Joanne Celens Synthetron
© Synthetron 2015
We started 10 years ago..
•engaging 10-1000’s•and getting the best ideas •translating these into actionable insights
Synthetron helps organisations
to better change and transform
We bring a decade of stories and lessons in Crowdsourcing
We started 10 years ago..
•Crowdsourcing dialogues•Engage from 10 to thousands•Corporate and civil society•Get their best ideas •Translate them into actionable insights
FNV
Synthetron solves:
•Scale & Synthesis•Peer & Real Dialogue
Instantshort list
oftop opinions
& ideas
evolutionarydiscussion
clever virtual scalable
table setting
Deep analysisactionable
insight
Onlinewww
moderated
Qualified data set
synthetrons
© Synthetron 2015
Engage top 1.000 worldwide Co-create and test vision & strategic options
CorporateStrategy
© Synthetron 2015
•People are not against change•Head Heart Hands1
Change only happens if people change
© Synthetron 2015
•CEO, HR, Operations, line, procurement, strategy
•Takes guts
•Listen to learn, learn to listen
•Culture where people are not objects - you measure but participants co-create
2CorporateStrategy: changeneeds corporate fit
© Synthetron 2015
3Make choices
- Context- Purpose- Crowd- Value- Practicalities
Desired output
Crowd - Source
Wisdom potential
Interventionimpact
Follow up
© Synthetron 2015
Crowds
•Recruit & Stimulate•Engage & Respect•Trigger slow and fast thinking with clever questions
4Engage
© Synthetron 2015
Stupid crowds risk:Safe spacePitfalls: groupthink, herding, ..Crowd dialogue breaking lines5
Avoidpitfalls
#
Experience
=
= Knowledge/Info #
chit chatpolicy
beliefs
Concept discussion
deep dialogue
Experience focused
discussions
© Synthetron 2015
New habits, new skillsGrey-zone social collaboration, knowledge management, brainstorm and meeting formats
We believe in the value of•Dialogue•Anonymity
6New competence
1.Change if people change2.CS needs corporate fit3.Make choices4.Engage5.Avoid pitfalls6.Develop competence7.NOT a decision delegation
Recap7 lessons
© Synthetron 2015
•Wrong crowd•Not sincere, use <-> engage •Ill prepare•Hear out, flat or wide questions, induce groupthink•Promise crowd something that won’t be delivered•Manipulate data
Don’ts
•Be sincere in listening•Choose participants carefully•Prepare well and focus•Think of the crowd journey
• it, them, us, we, I, leader• Ratio- emo, feedback- feedforward
•Respect data, outcome•Follow up
Do’s