Cover Angebot
we show you the way Annual Offer – Market Intelligence
Baby Products
Worldwide 2018
www.interconnectionconsulting.com
© Interconnection 2
IC Market Insight Baby Products • Consumer Insight (incl. Price Types):
Brand awareness, brand scorecard, penetration rate…
• Buying Behavior for 1st vs 2nd Hand Market (incl. Offline-Online)
Contents
IC Market Tracking Baby Products
Forecast and Competion Analysis: • Safety Seats Europe Top 7, Worldwide,
Latin America • Strollers and Prams Europe Top 7,
Worldwide, Latin America • Indoor Baby Products Europe Top 7
Our Annual Offer for the Baby Products Industry…
Ad-Hoc Studies Baby Products • Neuromarketing-Neuroanalysis: Analysis
of Advertising Touchpoints through NM Tools (Eye-Tracking, EEG, Facial Coding)
© Interconnection 3
IC Market Tracking Page 04
IC Market Insights Page 20
Ad-Hoc Studies Page 30
References Page 38
Contact Page 39
Content
© Interconnection 4
IC Market Tracking Baby Products
IC Market Insights Baby Products
Content
Safety Seats
Strollers
Indoor Baby
Ad-Hoc Studies Baby Products
© Interconnection 5
Strollers Safety Seats
IC Market Tracking IC Market Tracking
IC Market Tracking Baby Products 2018
Focus
Report
Main Topics
Regions
• Total Market
• Average Prices
• Split by Segments
• Competition Analysis
Overview
• Total Market
• Average Prices
• Split by Segments
• Competition Analysis
• Europe Top 7
• USA/China
• Latin America
• Worldwide
• Europe Top 7
• USA/China
• Latin America
• Worldwide
Indoor Baby
IC Market Tracking
• Total Market
• Average Prices
• Split by Product Groups
• Competition Analysis
• Europe Top 7
© Interconnection 6
IC Market Tracking Baby Products
IC Market Insights Baby Products
Content
Safety Seats
Strollers
Indoor Baby
Ad-Hoc Studies Baby Products
© Interconnection 7
Safety Seats in Europe Top 7
Market Structure
For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study
UK France Nordics Italy Germany Spain Benelux
Boutiques
Mass Market
Chain Specialised Dealers
Online Stores
Product Group
Group 0/0+
Group 0+/1
Group 1
Group 1/2/3
Group 2/3
Booster Cushions
Extended Convertibles
Seat Base
per
Sold Separately
Sold with trios or duos systems
<50€
50€-100€
100€-250€
Market by
IC Market Tracking Safety Seats Europe Top 7
Distribution Channel Price Segment (at
POS Prices)
% of i-Size
250€-500€
>500€
© Interconnection 8
Safety Seats Tracking Worldwide
Market Structure
Distribution Channel
% of Online Sales
Product Group
Convertible
Infant
TOP10 by Quantity
TOP10 by Value
Seat Base
Booster Seat
Others
For each segment the total market for the last two years and forecasts for the next three years are available in the study
Price Segment (at POS prices)
EU-Top 7 USA
Rest of America
China
Rest of Europe
AUS/NZ
Japan Turkey
Brasil
Market by…
Competition Analysis
Rest of the World Canada
Russia
IC Market Tracking Safety Seats Worldwide
25$-50$
<25$ 100$-250$
50$-100$
250$-500$
>500$
© Interconnection 9
Safety Seats in Latin America 2017
Market Structure
Market by
For each segment the total market from 2012 and forecasts for the next three years are available in the study
Chile
Argentina Brazil
Country
Safety Seats in Latin America 2017
Distribution Channels
Mexico
Peru
Boutiques Chain specialized dealers
Colombia
Ecuador
Seat Base
Infant Convertibles
Product Group
Uruguay
Booster Seats
Others
Mass market Online stores
Regions of each country
© Interconnection 10
Prices & Conditions
Investment Plan for Your Market Research
* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in
the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
Price includes an interactive PDF Document. All prices shown exclude sales tax
IC Market Tracking® Baby Safety Seats Worldwide 2018
USA Cat. B
Price per country Cat. A 1.750,-
Price per country Cat. B 4.950,-
Single Issue IC Market Tracking
>From 4,000€ 20% >From 7,400€ 33% >From 10,000€ 40%
Scale of Discount (2 reports or more)
CHN
ESP BNL FRA GER ITA
NE UK
9.950,-
AR BR CL MEX PE CO
IC Tracking Worldwide
Subscription*
ECU VEN
Price per country Cat. C
Cat. A
Cat. C
3.500,-
IC Tracking Latin America 16.800,-
© Interconnection 11
IC Market Tracking Baby Products
IC Market Insights Baby Products
Content
Safety Seats
Strollers
Indoor Baby
Ad-Hoc Studies Baby Products
© Interconnection 12
Strollers in Europe Top 7
Market Structure
For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study
UK France Nordics Italy Germany Spain Benelux
Boutiques
Mass Market
Chain Specialised Dealers
Online Only
Market by
IC Market Tracking Safety Europe Top 7
Tandem
Compact
Comfort
3 Wheelers
Buggies
Prams Duo Carrycot
Duo Seat
Systems with 3 Wheelers
Systems with 4 or more Wheelers
Product Group Type of System Distribution Channel
<50€
50€-100€
100€-250€
Price Segment (at POS Prices)
250€-500€
>500€
© Interconnection 13
Strollers Tracking Worldwide
Market Structure
Distribution Channel
% of Online Only
Product Group
TOP10 by Quantity
TOP10 by Value
For each segment the total market for the last two years and forecasts for the next three years are available in the study
Price Segment (at POS Prices)
Europe Top 7 USA
Rest of America
China
Rest of Europe
AUS/NZ
Japan Turkey
Brasil
Market by…
Competition Analysis
Rest of the World Canada
Russia
IC Market Tracking Strollers Worldwide
25$-50$
<25$ 100$-250$
50$-100$
250$-500$
>500$
Standard
Lightweight
Double or Triple
Jogging
% of Multitravel System
Type of System
© Interconnection 14
Strollers in Latin America 2017
Market Structure
Market by
For each segment the total market from 2012 and forecasts for the next three years are available in the study
Chile
Argentina Brazil
Country
Strollers in Latin America 2017
Distribution Channel
Mexico
Peru
Boutiques Chain specialized dealers
Colombia
Ecuador
Standard
Lightweight Double or Triple
Product Group
Uruguay
Jogging
Multi optional System
Mass market Online stores
Regions of each country
© Interconnection 15
Prices & Conditions
Investment Plan for Your Market Research
* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in
the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
Price includes an interactive PDF Document. All prices shown exclude sales tax
IC Market Tracking® Strollers Worldwide 2018
USA Cat. B
Price per country Cat. A 1.750,-
Price per country Cat. B 4.950,-
Single Issue IC Market Tracking
>From 4,000€ 20% >From 7,400€ 33% >From 10,000€ 40%
Scale of Discount (2 reports or more)
CHN
ESP BNL FRA GER ITA
NE UK
9.950,-
AR BR CL MEX PE CO
IC Tracking Worldwide
Subscription*
ECU VEN
Price per country Cat. C
Cat. A
Cat. C
3.500,-
IC Tracking Latin America 16.800,-
© Interconnection 16
IC Market Tracking Baby Products
IC Market Insights Baby Products
Content
Safety Seats
Strollers
Indoor Baby
Ad-Hoc Studies Baby Products
© Interconnection 17
Indoor Baby Products
Market Structure
For each product group, we will provide an independent report with the total market development, the development of all segments, market shares of the TOP 10 players plus forecasts for the next three years.
UK France Nordics Italy Germany Spain Benelux
Boutiques
Mass Market
Chain Specialised Dealers
Online Only
Market by
Indoor Baby Products Europe Top 7
High Chairs Travel Beds Playpen Bouncers/Swings Infant Carriers Safety Gates
Product Groups
Distribution Channels Price Segment
Each by
Economy: <30€
Medium: 30€<60€
Premium: >60€
© Interconnection 18
Definition and Demarcation
Definitions
Product Groups
High Chairs
Bouncers/ Swings
Turnover is stated in Mio Euro. Values are always Net-Turnovers (No List-Prices), discounts included
Traditional chair to feed a young child. It has 4 long legs and a detachable tray.
Seats with a full size frame. Some can bounce, some with activities above baby's head
Travel Beds Bed for babies that can be folded and easily transported.
Supporting device worn by an adult for holding an infant in the front or in the back. NOT INCLUDED: Baby carriers used for hiking and wraps (super-long piece of fabric you can configure and tie around your body).
Infant Carriers
Safety Gates Gates used to prevent the baby to go down the stairs or to other dangerous areas
Playpen A small area closed with barriers in which the baby can safely play.
© Interconnection 19
Prices & Conditions
Investment Plan for Your Market Research
S.19
* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in
the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
Price includes an interactive PDF Document. All prices shown exclude sales tax
IC Market Tracking® Indoor Baby Products Worldwide 2018
Baby Carriers
High Chairs
4.950,-
Single Issue IC Market Tracking Europe Top 7
>From 5,000€ 5% >From 9,000€ 10% >From 14,000€ 20% >From 19,000€ 30% >From 24,000€ 40%
Scale of Discount (2 reports or more) Subscription*
Travel Beds
IC Market Tracking All Product Groups
17.820,-
Bouncers/Swingers
Safety Gates
Playpen
4.950,-
4.950,-
4.950,-
4.950,-
4.950,-
14.256,-
© Interconnection 20
IC Market Tracking Baby Products
IC Market Insight Baby Products
Content
Customer Insight incl. Price Types
Second-Hand Market
Ad-Hoc Studies Baby Products
© Interconnection 21
Customer Insight
Structure of the Customer Insight Study
Online Survey
300 standardized online questionnaires with mothers
Survey Topic
Product Group
Strollers & Prams Safety Seats
Aided
Brand Awareness
Unaided
Superior Brands
Inferior Brands
Brand Scorecards Price Types
Strengths
Weaknesses
Market segmentation based on 5 price types
UK France Nordics Italy Germany Spain Benelux
Indoor Baby Products
© Interconnection 22
Customer Insight
What makes a good customer insight analysis?
Brand Triangle We not only analyze the aided and unaided brand notoriety and brand use, but inferior and superior brands too.
Brand Scorecards You directly see the strengths and weaknesses of your brand regarding different product features and criteria in contrast to your competitors.
Causal Analysis We not only show brand strengths / weaknesses but moreover we analyze the reasons. E.g. the reasons for the willingness to change can be displayed.
Buying Behavior
Price Types
Questions that are relevant for buying behavior are answered and related to the brand.
We investigate which brand competes with you on the same price types and so it is possible for you to find growth potentials and initiate defensive strategies.
Penetration Rate Among the information about what products the families have, you will also discover how many from them belong to our product groups and, above all, from which brands they are.
© Interconnection 23
Sample Questionnaire
Which brands do you know? Which of the following brands do you know? Brand Awareness
Order each of the following brands in terms of how you perceive them Brand Image
Which brand would you buy if you were not budget-constrained? Which brand would you never buy in any case?
Superior / Inferior Brands
Which brands are you actually using? Have you seen advertising materials from the following brands?
etc.
Brands
Where do you get informations about the products? Order the following information channels…
Information
Who is the decision maker? Who can influence your buying decision? Decision-
maker/Influencer
Which are the most important criteria affecting your buying decisions? Buying Criteria
Buying Decisions
Price sensitivity, Knowlege of price differences etc.
Sample Questions of a Customer Insight
© Interconnection 24
Price Types
Five Price Types With Completely Different Buying Behavior
Bargain-Buyer Interest in bargain offers, bargain tarifs, rebates and premiums. Buys mostly because, instead of contempt for the price and sometimes buys even pointless items just because they are cheap and does this in all price categories.
No-Risk-Buyer Loss averse buyers - always see the risks of a purchase they want to avoid. Risk prevention strategies: personal advise, fair price, active information obtaining.
Brand-Loyal Buyer Has a price notion, but is very receptive for brand, image and quality. Compares products, less so the prices and is innovative. Often spends more then planned.
High-Risk Buyer Little interest in price negotiation or rebates, promise of quality and the brand counts. Prices are not being monitored as long as the experience suits the customer.
Low-Interest Buyer Very Emotionless. Sees himself as being highly informed and buys to satisfy a current need. Little price interest and nearly no price comparison.
© Interconnection 25
Customer Insight
IC Consumer Insight® Baby Products
€ 2.950,-
Prices
Single Issue
Package: 4 Country Reports, 1 Product Group € 9.950,-
Subscription*
Your Investment in our Consumer Insight Analysis
Country Report
Package: 4 Country Reports, 2 Product Groups € 16.950,-
* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in
the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
Price includes an interactive PDF Document. All prices shown exclude sales tax
© Interconnection 26
IC Market Tracking Baby Products
IC Market Insight Baby Products
Content
Customer Insight incl. Price Types
Second-Hand Market
Ad-Hoc Studies Baby Products
© Interconnection 27
2nd Hand Market
Structure of the Insight Study 2nd Hand Market
Online Survey
300 standardized online questionnaires with mothers
Survey Topic
Product Group
Safety Seats
Online-Offline 1st vs. 2nd Hand
Strollers & Prams Indoor Baby Products
UK France Nordics Italy Germany Spain Benelux
© Interconnection 28
Sample Questionnaire
Have you ever bought a 2nd hand stroller in the past? Are you currently planning to buy a 2nd hand stroller? Do you usually buy 2nd hand products?
Future vs. Past Decision
Which are the main motives behind the decision to buy a brand new stroller? Which are the motives behind the the decision to buy a 2nd hand stroller?
Motives
Which requisites should a 2nd hand stroller possess to be attractive to the final consumer? Buying criteria
Which brands of strollers will you take into consideration for a brand new vs. 2nd hand stroller?
Brand sensitivity
1st vs 2nd Hand Market
Where do you get information before buying a stroller? Does your sources differ in case of new vs. 2nd hand stroller? How many hours do you spend to get information before buying a strollers?
Information
What is your preferred path to purchase? Direct, showrooming, webrooming? Path to purchase
How do you evaluate previous experience in buying stroller online vs. offline? Feedbacks
Offline-Online
Sample Questions of 2nd Hand Market Insight
© Interconnection 29
IC Market Insight® 2nd Hand Market Baby Products
€ 2.950,-
Prices
Country Report
Single Issue
Your Investment in our Insight Second-Hand Market
2nd Hand Market
Package: 4 Country Reports, 1 Product Group € 9.950,-
* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in
the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
Price includes an interactive PDF Document. All prices shown exclude sales tax
Package: 4 Country Reports, 2 Product Groups € 16.950,-
Subscription*
© Interconnection 30
IC Market Tracking Baby Products
IC Market Insight Baby Products
Content
Neuroanalysis
Ad-Hoc Studies Baby Products
© Interconnection 31
Chances and Possibilities of a Neuroanalysis for a Successful Marketing The new approach to central marketing questions Benefits
A neuroanalysis… Time for new paths…
is based on neuroscientific methods
combines technologies such as EEG, Eye Tracking and Facial Coding to make valid predictions about consumer behavior
One of the main keys to success is for company's to understand the customer’s needs and behavior.
Where traditional marketing reaches its limits, Neuromarketing combines the insights of modern brain research to better understand the customers’ buying motives and use them for marketing.
Newest neuroscientific methods help to make unconscious processes and reactions to advertisement visible, such as attention, emotion and motivation.
helps to identify the emotional effect of advertising
helps to predict the success of an advertising campaign
© Interconnection 32
Facial Coding draws facial
expressions and provides insights into the emotional states of your customers while looking at your
advertisements.
Electroencephalography (EEG)
measures activity in specific regional spectra of the brain
response and gives insights into the emotional and motivational
states of the brain.
Eye Tracking identifies focal
attention and gives insight about the level of consumer‘s visual
attention. It provides information on which elements in a TV Spot for example is relevant to the
involvement of attention.
Neuroscientific approach: a method which combines EEG, Eye Tracking and Facial Coding
IC – Neuromarketing-Tools
Eye Tracking
EEG Facial
Coding
1 2 3
Tools
© Interconnection 33
Test Setup of Neuroanalysis (All Tools Combined) Test Setup
© Interconnection 34
All You Can Improve with Neuromarketing Areas of Applications and Tools (EEG, Eye Tracking and Facial Coding) Touchpoints
Analysis of Marketing-relevant Factors
The perception and the impact of advertisment tools is analyzed through the following dimensions:
• Type and strenght of emotional reactions (through Facial Coding)
• Level of Visual Attention (Trough Eye Tracking)
• Motivation and Engagement (through EEG)
For each touchpoint… Touchpoints
Video Spots
Print Advertisement
Website
Newsletter
Others
© Interconnection 35
IC Neuroanalysis Baby Products
€ 18.500,- 5 Advertisement Touchpoints (2 Video-Spots, 2 Print-
Advertisements, Website)
Single Issue
Your Investment in our Neuroanalysis
Neuroanalysis
© Interconnection 36
About Interconnection
Interconnection Delivers Data for Company Decisions
Interconnection is the leading institute for market data in the furniture
industry.
Our studies support the leading companies in defining targets and
marketing strategies, including competition monitoring and control of
marketing actions.
Interconnection draws its Know-how from over 100 international
market studies per year and a number of Ad-hoc studies in several
industries.
Next to market data we offer for the construction branch Ad-hoc
studies in the field of distribution analyses, pricing, market entry
strategies, customer satisfaction, image analyses etc.
Our Consultant supports companies also when it comes to translating
data into actions, i.e. the development of marketing strategies.
© Interconnection 37
About Interconnection
Our Market-Intelligence Tools
Brand Scorecards
Brand - Triangle
Brand Affinity
Price-Sales-Function
Price-Simulation-Tool
Optimal Pricing
Importance/Satisfaction Portfolios
Customer Loyalty
Customer Typology
Customer Insight Market Forecasts Market Analysis
Brand Analysis Customer Satisfaction Price Research
Distribution Analysis
Market Volume
Market Shares & Entry
Competition Analysis
Channel Map
Distribution Matrix
Margins
Indicator Models
Life Cycle Models
Econometric Analysis
Webverstärker
E Commerce Insights
Search Engine Marketing
Web Channel Analysis
Focus Groups
Buying Motives
Customer Benefits
© Interconnection 38
"IC is a permanent partner of ours and provides helpful data for decisions."
Herr Bernd Blümmers
General Manager, Saint-Gobain Solar Systems Central Europe
References
References
© Interconnection 39
Interconnection Consulting
Vienna • Bratislava • Lviv • Buenos Aires • Oberstdorf
www.interconnectionconsulting.com
If there are any questions please
do not hesitate to contact us!
Interconnection Consulting
Getreidemarkt 1, A-1060 Wien
Dr. Stefano Armandi– Market Analyst
Tel: +43 1 5854623 -54
Fax: +43 1 5854623 -30
Dr. Frederik Lehner – Managing Director
Tel: +43 1 5854623 -11
Fax: +43 1 5854623 -30 [email protected]
we show you the way
Contact