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Cover Your Back:
Writing the Blurb
By Dave Bricker
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Book Covers in Traditional Bookstores
• Book covers attract readers
• They inspire the reader to read on and eventually buy the book
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Book Covers in e-Bookstores• The majority of today’s books
aren’t in the bookstore
• In e-bookstores, tiny book covers appear in the corner of the screen
• The book description has become even more critical than the cover itself
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Cover Blurb’s Purpose
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• The cover blurb lets the reader know what to expect
• It determines whether the reader should spend his/her money on the book or move on
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What Makes Your Book So
Great?
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• This is the golden question that authors should focus on when writing the cover blurb
• Identify the reasons for writing the book
• Be clear about the value proposition, what do you want readers to gain from the book?
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“Who, What, When, Where, Why?”
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• Authors should also consider these questions when writing a cover blurb
• Dig deeper into these questions by indicating…
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Who is the reader?
Who is the writer?
Why is your book better than/different from others?
What is your genre?
Who are similar authors?
When does the story occur?
Where do the events occur?
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Additional Tips & Tricks
• The more interesting the blurb is, the more likely it is to be read
• Keep it short and sweet
• Do an online search for important genre codes on Book Industry Group
• Check for spelling and grammar errors
• Identify your target audience
• Make a short list of words and phrases that describe your book
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