![Page 1: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/1.jpg)
Cradle to CradleSM: Business Strategy for the 21st Century
Copenhagen Business SchoolProf. Dr. Michael BraungartCopenhagen, September 1st, 2009
![Page 2: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/2.jpg)
Denmark
Samsø & Anholt, C2C-Islands EU-project around water, energy and materials
Danish IndustryIndustry Cluster investigating C2C
Center for SamfundansvarDeveloping CSR tools for small and mediumcompanies that includes C2C
Engineering companies COWI & Rambøll promoting C2C
LouisianaMuseum of modern art is doing an exhibitionon C2C architecture
CRADLE TO CRADLE IN DENMARK
![Page 3: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/3.jpg)
![Page 4: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/4.jpg)
![Page 5: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/5.jpg)
GUILT MANAGEMENT?
![Page 6: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/6.jpg)
![Page 7: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/7.jpg)
![Page 8: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/8.jpg)
![Page 9: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/9.jpg)
![Page 10: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/10.jpg)
Something Awkward?
![Page 11: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/11.jpg)
![Page 12: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/12.jpg)
CRADLE TO GRAVE DESIGN PARADIGM
![Page 13: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/13.jpg)
Throw Away…
![Page 14: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/14.jpg)
![Page 15: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/15.jpg)
EMISSIONS
GREEN AND SUSTAINABLE CHEMISTRY?
![Page 16: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/16.jpg)
OFF GASSING: CD-PLAYER
![Page 17: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/17.jpg)
OFF GASSING: COMPUTER MOUSE
![Page 18: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/18.jpg)
PVC – CRADLE TO GRAVE LIFE SPAN
Dioxin Off-gas
![Page 19: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/19.jpg)
THE PRODUCTION OF 1t OF COPPER CAUSES 600t OF WASTE
![Page 20: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/20.jpg)
COPPER: FAR MORE RARE THAN OIL
RESERVES LEFT• for about 50 years• 28% of copper extracted by
humanity until now considered definitively lost
RE-CYCLING/ RE-USE• Only 25% of copper recycled
20 years after production• Decreasing tendency
![Page 21: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/21.jpg)
URBAN MINING: HIGH COPPER CONTENT IN URBAN GROUNDS
![Page 22: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/22.jpg)
PRECIOUS SLAG FROM WASTE INCINERATION
• Incineration slag contains 13,000 tonnes/a of copper (average Germany)• It is worth of $ 45 million per year (Price rate 2009)
![Page 23: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/23.jpg)
![Page 24: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/24.jpg)
„TOTAL BEAUTY“
![Page 25: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/25.jpg)
Just to be correct…Just to be correct…
![Page 26: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/26.jpg)
CRADLE TO GRAVE DESIGN PARADIGM
![Page 27: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/27.jpg)
ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
![Page 28: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/28.jpg)
ARE WE TOO MANY?
![Page 29: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/29.jpg)
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
![Page 30: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/30.jpg)
Eco-Efficiency Rearranging the deck chairs on the Titanic
![Page 31: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/31.jpg)
The world will not evolve pass its current state of crisis by using the same thinking that created the situation.
- Albert Einstein
![Page 32: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/32.jpg)
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
![Page 33: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/33.jpg)
ECO-EFFECTIVENESS
CRADLE TO CRADLE : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
![Page 34: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/34.jpg)
CRADLE TO CRADLE DESIGN PARADIGM
• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
![Page 35: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/35.jpg)
ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
![Page 36: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/36.jpg)
Biological Metabolism
Technical Metabolism
![Page 37: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/37.jpg)
BiologicalNutrient
![Page 38: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/38.jpg)
CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS
MULCH AND COMPOSTRESOURCE GROWTH
![Page 39: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/39.jpg)
Technical Nutrient
![Page 40: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/40.jpg)
STEELCASE: TECHNICAL NUTRIENT
32 seconds
![Page 41: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/41.jpg)
TRIUMPH: TECHNICAL NUTRIENT
SALE AND USE
PRODUCTION
POLYMERIZATIONFIBER PRODUCTION
UP-CYCLE
![Page 42: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/42.jpg)
A PROPOSAL FOR COPPER AND OTHER RARE METALS
Exploration
Mining
Concentration
Cu-production
Manufacturing
Use
used products
Dismantling
Sorting
MOVING BEYOND TODAY‘S RECYCLING
![Page 43: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/43.jpg)
CRADLE TO CRADLE and PHILLIPS
![Page 44: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/44.jpg)
Adam J oseph Lewis Center for Environmental Studies I Oberlin College, OH
HOUSES LIKE TREES
CITIES LIKE FORESTS
![Page 45: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/45.jpg)
BUILDINGS LIKE TREES
WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS
FORD ROUGE CENTER
ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
![Page 46: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/46.jpg)
![Page 47: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/47.jpg)
AN EXAMPLE OF A CRADLE TO CRADLESM Platform
![Page 48: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/48.jpg)
BENEFICIAL ECOLOGICAL FOOTPRINT
![Page 49: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/49.jpg)
International Congress and Exhibition for Innovation and Intelligent Design
Join Us for the next Nutec, November 2010FRANKFURT, GERMANY
www.nutec.de // +49 69 75 –59 99
NUTEC - Gateway to Industrial Change
![Page 50: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/50.jpg)
CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS
![Page 51: Cradle to Cradle: Business Strategy for the 21st Century](https://reader031.vdocument.in/reader031/viewer/2022013003/5552ced0b4c905920f8b52fa/html5/thumbnails/51.jpg)
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]