Download - Crafting Collaboration

1Ready to Inspire / December 2012

CRAFTINGCOLLABORATION

Cindy Chastain@cchastain

InspireConference 2012Leiden, Netherlands

Ready to Inspire / December 2012 2

WHO I AM

sketch artist, cinematographer, screenwriter, furniture maker, teacher, experience designer, mother, strategist, piano player, business consultant


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A BETTER REPRESENTATION OF WHO I AM


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AREAS OF EXPERTISE (E.G. SOLID CRAFT)


What does “craft” mean, anyway?


The thoughtful and consistent application of mastered practices.


HOW TO GET IT

practice (lots of it)

guidance


HOW TO KNOW WHEN YOU HAVE IT

• You've internalized an approach

• Decisions are well-judged and come quickly

• The work is of a consistent high quality

• You can teach it to someone else


How many of you have mastered your craft?


idea


idea

launchv2


idea


idea

launch


idea

launchv2


stuff around intangiblesand constant iteration


InformationArchitect

Strategist Interaction/visual designer

Developer


ARRIVING AT

Website!

AN END PRODUCT


event

BUT HERE’SWHERE WE ARE NOW


intangiblecomplexalways changing


WEBSITES ARE NOT SHOES


In a digital space, craft is not just about mastering a practice or a set of skills; it’s also about how we think and how we collaborate.


Tip #1: Start being craft-ful in your thinking


Your craft is clearly a product of your thinking.


uncritical/divergent

critical/convergent


What I’ve noticed


KEY

• Find ways to move between uncritical/divergent and critical/convergent modes.

• Always ask yourself if you’re iterating enough.

• Don’t be a hammer looking for a nail.

TAKEAWAYS


Tip #2: Look beyond your discipline


You are no longer your own best resource.




Developer


KEY

• Know when to step forward, know when to step back.

• Integrate others into your process.

• Proactively seek input from others outside of your discipline.

• Trust the ability of others to create with you.

TAKEAWAYS


Tip #3: Give in toconstant learning


Iteration and constant learning are like the carpenter’s plane of a digital product.


DESIGN & BUILD & ITERATE MEASURE & REFINE

EXPERIENCE STRATEGY DESIGN TECHNOLOGY ANALYTICS

DISCOVER & PLAN

DESIGN PROCESS

Learning Learning Learning Learning


DESIGN & BUILD & ITERATE MEASURE & REFINE

EXPERIENCE STRATEGY DESIGN TECHNOLOGY ANALYTICS

DISCOVER & PLAN

DESIGN PROCESS

What is it? How does it work?

How do webuild it?

How is itperforming?


THE DESIGN SPRINT

SKETCH/ WIRERAME

PROTOTYPE

OR DEVELOP

TEST

REFINE

PREPARE & CONCEPT


MUTIPLE DESIGN SPRINTS

Sprint 1 Sprint 2 Sprint 3 Sprint 4

New learning New learning New learning New learning


OVERLAPPING DESIGN & DEV SPRINTS

Sprint 1 Sprint 2 Sprint 3 Sprint 4

UX

Dev


KEY

• Go deep (in a reasonable time)

• Shift your mental model of process from linear to iterative.

• Be flexible and adapt to new inputs along the way.

• Be prepared to change up your approach as technology changes.

TAKEAWAYS


Tip #4: Find ways to incite change


Preserving craft requires setting up the right conditions.


ORGANIZATIONAL ROADBLOCKS

• Non-agile project management approaches

• Budgets that count resource hours

• Space that doesn’t facilitate communication and collaboration

• Management that doesn’t encourage learning

• Siloed team structures


Open design reviews


Integrated, cross-pollinated team structures


Flow time


KEY

• Rethink your team structure

• Create a culture of creativity

• Give people time to work

• Be flexible enough to change when it’s needed

TAKEAWAYS


The thoughtful and consistent application of mastered, yet evolving practices in collaboration with other disciplines.

A NEW DEFINITION OF CRAFT


Thanks!

Cindy Chastain@[email protected]

Download - Crafting Collaboration

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