Transcript
Page 1: Crafting Visual Stories with Data

Crafting Visual Stories with Data

Page 2: Crafting Visual Stories with Data

How many 5’s can you find?

142536789251364789245369178419356728495126783149356728245369178145672893145672938495126783149356728423698517359164782145672938451672938465132978423698517459163782145762938451672938359164782431567298459163782431567298

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Proximity

142 5 367892 5 136478924 5 3691784193 5 672849 5 1267831493 5 672824 5 36917814 5 67289314 5 67293849 5 1267831493 5 6728423698 5 173 5 916478214 5 6729384 5 167293846 5 132978423698 5 174 5 916378214 5 7629384 5 16729383 5 9164782431 5 672984 5 9163782431 5 67298

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Alignment

555 142367892136478924369178555 419367284912678314936728555 243691781467289314672938555 491267831493672842369817555 391647821467293841672938555 461329784236981749163782555 147629384167293839164782555 431672984916378243167298

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Repetition

123456789 123456789 123456789123456789 123456789 123456789123456789 123456789 123456789123456789 123456789 123456789123456789 123456789 123456789123456789 123456789 123456789123456789 123456789 123456789123456789 123456789 123456789

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Contrast

142536789251364789245369178419356728495126783149356728245369178145672893145672938495126783149356728423698517359164782145672938451672938465132978423698517459163782145762938451672938359164782431567298459163782431567298

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Subtraction

142536789251364789245369178419356728495126783149356728245369178145672893145672938495126783149356728423698517359164782145672938451672938465132978423698517459163782145762938451672938359164782431567298459163782431567298

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War Stories & Killer Charts

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QuoteI think people have begun to forget

how powerful human stories are, exchanging their sense of empathy for

a fetishistic fascination with data, networks, patterns, and total

information... Really, the data is just part of the story. The human stuff is the main stuff, and the data should

enrich it.

- Jonathan Harris

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Content

Why Stories?

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Emotion & Empathy

I am blind

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Emotion & Empathy

It is spring &I am blind

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Speakers’ Corner

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Rhetoric

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Joshua Bell

Source: Aristotle and Joshua Bell on Persuasion

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Persuasion

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logos reason

ethos

pathos

credible

emotional

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|

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Persuasion

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Data-Story-Visual

Data Story

Visual

Graph Art

Tale

*

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analysis SYNTHESIS

numbers

argument

VISUALISE

STORY

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|

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Synthesis -Visualise-Story

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logic | EMPATHY

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Data & Stories

The focus of stories is on individual people rather than averages,

on motives rather than movements, on point of view rather than the view

from nowhere, context rather than raw data.

Moreover, stories are open-ended and metaphorical rather than determinate

and literal.

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Body Mass Index (BMI)

BMI = mass (kg)

[ height (m) ]2h

m

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Living on the edge

5’ 1

6’ 5

5’ 7

5’ 5

5’ 3

6’ 3

6’ 1

5’ 11

5’ 9

6’ 7

ObeseOver

NormalUnder

18 25 30

mass (in kg)

height(in ft)

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The Story Mindset

In listening to stories we tend to suspend disbelief in order to be

entertained, whereas in evaluating statistics we generally have an

opposite inclination to suspend belief in order not to be beguiled.

- John Allen Paulos

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Stories are emotional

Stories are

Stories are

memorable

impactful

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Why Stories?

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Content

How do stories work?

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People tell stories

Words

Pictures

tell stories

tell stories

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Synthesis -Visualise-Story

Comics tell stories|

Movies tell stories|

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Dual Coding

Aural Visual

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ˌvɪʒʊəlaɪˈzeɪʃən (noun)

Derived from the Latin verb videre, "to look, to see"

The act or instance to

form a mental image or

picture (without an

object)

Visualization

The act or instance to

make visible or visual

(with an object)

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Two Little Fishes

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Transfer of Imagery

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Teller

Story

Listener

Storytelling Triangle

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Transfer of Imagery

Source: The Visitor - Learning the Djembe

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Visual Aural

Kinesthetic Conceptual

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Cognitive Flow

Start

Frame it as a Journey

Finish

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/ˈnærətiv / (noun)

A narrative (or story) is any account of

connected events, presented to a reader or

listener in a sequence of written or spoken

words, or in a sequence of (moving) pictures.

Derived from the Latin verb narrare, "to tell"

Narrative

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A man walks into a store...

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Narrative Structure

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Journalistic - Kabob

Anecdote

Anecdote

Meat

Meat

Meat

Nut graf

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Outline the Story

1

23

4

5

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Making Comics

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“I can take any empty space and call it a bare stage. A man walks across this empty space

whilst someone else is watching him, and this is all that is needed for an act of

theatre to be engaged. “

- Peter Brook, The Empty Space

Simplicity

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Content

How to craft Data-Stories?

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Data Art for visual expression, delight (and impact) e.g. Infographics

Exhibition | Expression

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Data Tool for engagement, exploration and discovery

Exploration | Interactive

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Source: Gramener

Exploration

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Data Stories for telling a specific and (linear) visual narrative

Explanatory | Narrative

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Source: Hans Rosling | Joy of Stats

Explanatory

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Word Writer

Note

Frame

Musician

Film Maker

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|

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Basic Element

Data Artist|Datum

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???

???

???

???

Datum

Data-Stories

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1

6

11

16

21

2

7

12

17

22

3

8

13

18

23

4

9

14

19

24

5

10

15

20

25

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4

16

1

13

6

11

21

2

7

12

17

22

3

8

18

23

9

14

19

24

5

10

15

20

25

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See the Data

Show the Visual

Tell the Story

Engage the Audience

Datum

Data-Stories

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See the DataPattern

Deviation Outlier

Trend

Data Abstraction

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Anscombe’s Quartetx1 y1 x2 y2 x3 y3 x4 y4

10.0 8.04 10.0 9.14 10.0 7.46 8.0 6.58

8.0 6.95 8.0 8.14 8.0 6.77 8.0 5.76

13.0 7.58 13.0 8.74 13.0 12.74 8.0 7.71

9.0 8.81 9.0 8.77 9.0 7.11 8.0 8.84

11.0 8.33 11.0 9.26 11.0 7.81 8.0 8.47

14.0 9.96 14.0 8.10 14.0 8.84 8.0 7.04

6.0 7.24 6.0 6.13 6.0 6.08 8.0 5.25

4.0 4.26 4.0 3.10 4.0 5.39 19.0 12.50

12.0 10.84 12.0 9.13 12.0 8.15 8.0 5.56

7.0 4.82 7.0 7.26 7.0 6.42 8.0 7.91

5.0 5.68 5.0 4.74 5.0 5.73 8.0 6.89

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Anscombe’s Quartet

x(mean) = 9

y(mean) = 7.5

x(var) = 11

y(var) = 4.12

y = 3.00 + 0.500 x

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Anscombe’s Quartet

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Building Ability to See

Hypothesis-driven Approach

a.k.a

Educated guesses based on experience, knowledge & intuition

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See the DataPattern

Deviation Outlier

Trend

Data Abstraction

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Show the VisualFraming

Transition

Visual Representation

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Visual Perception

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Visual Perception

Iconic

Pre-attentive<1s Fast

TemporaryUnconscious

In-device

Working

Attentive<1-3s Medium

TemporaryConscious

RAM

Long-term

AttentiveLong

PermanentDeliberate

SSD

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Length

Size

Orientation

Hue

Width

EnclosureShape

PositionIntensity

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How big is the 2nd circle?

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Source: WTF Visualizations

Avoid Chart Junk

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Single Frame Dominates

Source: Walmart & Target Store Expansion

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Establish & Focus

Source: OECD Better Life

Consistent Visual

Framework

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Establish & Focus

Source: OECD Better Life

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See the DataPattern

Deviation Outlier

Trend

Data Abstraction

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Show the VisualFraming

Transition

Visual Representation

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Tell the StoryOrdering & Structure

Messaging(Verbal & Text)

Point of ViewRelatability

TRF JQL

VWX DFR

RGT DEF

ZEF LXR

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Integrate Text & Graphics

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Stories through Annotation

Source: Napolean’s Campaign

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Linear Narrative

Source: Pitch Interactive

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Source: Hans Rosling | Joy of Stats

Power of Verbal Messaging

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Idea-driven Mileu-driven

Character-driven Event-driven

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See the DataPattern

Deviation Outlier

Trend

Data Abstraction

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Show the VisualFraming

Transition

Visual Representation

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Tell the StoryOrdering & Structure

Messaging(Verbal & Text)

Point of ViewRelatability

TRF JQL

VWX DFR

RGT DEF

ZEF LXR

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Engage the Audience

TRF JQL

VWX DFR

RGT DEF

ZEF LXR

Emotion

Takeaway

Interactivity

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Source: Working Capital Profiler

Build your own story

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Source: Wealth Inequality

Emotions are key

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“I think the trick with knowledge is to “acquire it, and forget all except the perfume” —  because it is noisy and sometimes drowns out one’s own “brain voices”. The perfume part is

important because it will help find the knowledge again to help get to the destinations the inner urges pick. ”

— Alan Kay’s advice to Bret Victor

Create your own Path

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Amit Kapoor@amitkapsPartner, narrativeVIZ [email protected]


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