Download - Crawl & analyse de logs SEO - SEOcampus 2013
![Page 1: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/1.jpg)
CRAWL & ANALYSE DE LOGS
Watussi.fr Jean-Benoît MOINGT - @jeanbenoit
![Page 2: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/2.jpg)
Fonctionnement d’un moteur
Crawl Indexation Ranking
![Page 3: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/3.jpg)
30 000 000 000 000
![Page 4: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/4.jpg)
En comparaison…
URLs connues par Google
Distance Terre - Soleil (en cm)
Dette de la France (euros)
Capitalisation boursière Apple (dollars)
Etoiles dans notre Galaxie
Population mondiale
Premier index Google
![Page 5: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/5.jpg)
En comparaison…
URLs connues par Google
Distance Terre - Soleil (en cm)
Dette de la France (euros)
Capitalisation boursière Apple (dollars)
Etoiles dans notre Galaxie
Population mondiale
Premier index Google
![Page 6: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/6.jpg)
700 000 000 pages / seconde
![Page 7: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/7.jpg)
Google doit faire des choix
![Page 8: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/8.jpg)
…il faut l’aider !
![Page 9: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/9.jpg)
Crawler de site
![Page 10: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/10.jpg)
1. Mesure de la volumétrie
![Page 11: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/11.jpg)
2. Contrôle des codes retour
![Page 12: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/12.jpg)
12 3. Taux de présence des balises
![Page 13: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/13.jpg)
4. Calcul du PageRank
![Page 14: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/14.jpg)
5. Temps de réponse
![Page 15: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/15.jpg)
Et plein d’autres choses
Nombre de liens entrants / sortants par pages
Taux de duplicate content
Pages « inutiles »
Vérification de plan de taggage
…tout est envisageable…
![Page 16: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/16.jpg)
Analyse de logs serveur
![Page 17: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/17.jpg)
Volumes de crawl
![Page 18: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/18.jpg)
Erreurs
![Page 19: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/19.jpg)
Nouvelles pages
![Page 20: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/20.jpg)
Mots clés
![Page 21: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/21.jpg)
Et plein d’autres choses…
![Page 22: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/22.jpg)
Coupler crawl + logs
![Page 23: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/23.jpg)
Pages orphelines
![Page 24: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/24.jpg)
Taux de crawl / profondeur
![Page 25: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/25.jpg)
Taux de pages actives / profondeur
![Page 26: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/26.jpg)
Efficacité des catégories
![Page 27: Crawl & analyse de logs SEO - SEOcampus 2013](https://reader033.vdocument.in/reader033/viewer/2022052600/5584e100d8b42a25468b4ea3/html5/thumbnails/27.jpg)
Jean-Benoît Moingt
Dresseur de Googlebot
@jeanbenoit
http://www.watussi.fr
Questions ?