Download - Creare Blog August 2015
E-COMMERCEPRODUCT PAGESThe Good, The Bad & The Ugly
The Good
Source: https://www.therubberfloorstore.co.uk/
Up-sell opportunities
Distinct call-to-actions
Clear pricing
Awesome product pictures of options
Customer reviews
Copy for conversion(Don’t think about the quantity, its QUALITY)
Another Good One
Source: http://www.amazon.co.uk/
Clear call-to-actions
Quality & detailed content
Array of product images
Conversion bar
Build customer trust through delivery details,pricing and stock levels
REVIEWS, REVIEWS, REVIEWS
Now You Have The Good,
Get Ready For The Bad
The Bad
Source: https://groceries.morrisons.com/
Lots of white space
No related products or up-sell opportunities
Unclear call-to-actions
NO checkout facility
Lack of images
NO Reviews
No call to action below the scroll
Another Bad One
Source: http://www.warwickshireclothing.com/
Broken on page navigation
Poor page layout
Limited product content
NO Reviews (again)
No related products
Lack of images
A single call-to-action
As your teacher would say
"Could do Better"
And Now for The Ugly...
Source: http://www.lingscars.com/
Cluttered Confusing
Not every product page will beperfect but you can get close...
Here are 5 simple tipsfor creating a strong
product page
1. Cut the ClutterOnly show what is necessary
2. Clear Calls-to-ActionColours, font & positioning
3. Implement Awesome Product Pictures
Multiple images & variety required
4. Clear and ConciseContent
Think quality, NOT quantity
5. Build customer trustreviews, reviews, reviews