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Create a Blue Ocean
Using Innovation and
Project Management
By: Francis Hung
Apollo Consulting Group
Ten Step U.S.A.
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Today’s Topics
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
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“I think there is a world market for
maybe five computers.”
Thomas Watson
Chairman, IBM
1943Source: The Art of Innovation – Guy Kawasaki
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“This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.”Western Union internal memo
1876Source: The Art of Innovation – Guy Kawasaki
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“There is no reason why anyone would
want a computer in their home.”
Ken Olsen
Founder, Digital Equipment Corp.
1977Source: The Art of Innovation – Guy Kawasaki
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The Most Weird Invention
#1 ranking
Patented in 1908
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“Innovation is the process of turning
ideas into manufacturable and
marketable form.”Watts Humphrey – Founder of Software
Process Program
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Agenda
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
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Why Innovate?
Increase labor cost
Overhead gone up
Material cost gone up
Higher currency
Customer price pressure
CostProfit?
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Who’s got the best margin?
iPhone 4S – 16G
BOM $188
Assembly $8
Total $196*
Selling Price $720
Gross margin $624
Source: iSuppli press release Oct 20, 2011
*Cost not include software and license
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What happened to these
companies?
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Agenda
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
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What do these companies
have in common?
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Value
Business Outcomes
Perception
Experience
Preferences
Self-image
Functions and Quality
Price
“It’s all in ones mind”
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What are the associated Values?What are the associated values?
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What are the associated Values?
Fresh customized coffee
Comfortable
Friendly environment
Internet assess
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PRESTIGE
QUALITY
STATUS SYMBOL
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Which one has better value?
PRIUS CAMRY
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Agenda
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
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StrategyStrategy
Org & Culture
Tools & Techniques
Process
Project Management Methodology
Innovation
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Understand Explore Evaluate Prioritize
Basic Innovation Process
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Apple New Product Process
(ANPP)
Plan / Investigate
Concept Design Prove Scale Production
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Design Phase at Apple
Brainstorm
PrototypeRefine
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Culture: What are the essential ingredients,
elements , of an innovation management ?
Vision
Courage
Passion
Focus
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Tools & Techniques … 1
Strategy
Idea
Generation
Explore &
Exploit
Initial
Design
Motivation, Innovation Strategy, Value Analysis
7 brainstorming & systematic idea generation
3 tools and 4 techniques for expanding the opportunity
5 approaches to formulate initial design
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Tools & Techniques … 2
Evaluate
Optimize
Refine
Process
Biz Process
Re-engine
-ering
5 techniques to help you to make the right decision
5 tools to help getting the best results
6 techniques to improve process consistency and reliability
Discover how to make major biz improvements
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Message to take home
Innovation is key to long term sustainable
growth
Starting point is value creation
Innovation includes culture, strategy, design,
process, tools & techniques
Innovation can be trained
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Contact us:
Email: [email protected]
www.apollo-training.com
www.tenstepchina.cn
Thank you for your Participation