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Michael Kada CEO Empowering Professionals to Succeed
Create measurable impact
with your corporate video
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Don’t miss the train! Get on it.
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TRENDS
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Trends
“Video is a game changer turning mainstream for
corporate communication and training. (Gartner)
“By 2013, more than 25% of corporate communication will
be dominated by pictures, video or Audio.” (Gartner)
“There has been a sharp increase in video production
usage and budgets.” (Interactive Media Strategies)
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Sell Inform
Educate
Video can be used for …
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Executive
Updates
Marketing
Campaigns
Product
Launches
Best
Practices
New Hire
Ramp Up Your Daily
Video
Expertise
Online Video Use Cases in the Enterprise
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The communication journey
From static… …to dynamic
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The communication journey
From static… …to dynamic
Top 3 Communication Secrets by Jolene
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JOURNEY Ho
w c
an
YOU be part
of this
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Criteria for a Successful Video Campaign
Mix Quality Quantity
Discovery Distribution Analytics
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Mix
Video Podcasts Branded Live
Webinar Channel
• Live surveys / interactivity
• 30 – 60 minutes
• # of Live attendees
• # of downloads
• Media created for
on demand consumption
• 2-5 minutes
• # of downloads
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Quality
• Crowd sourced media from
employees
• Quality depends on user
expertise
• Free
• Consistent high quality
• Produced by Podcasting Factory
• Teleprompter for speaker’s
confidence
• More expensive
Professional Production User Generated Content
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Quantity
Breadth & Depth
• Create fresh content on
a regular schedule
• Critical mass attracts more viewers
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Discovery
Home Page • Latest uploads featured on home page
• Robust search by keyword, topic, author
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Distribution
Branded Live
webinars channel
Podcasting
Factory Videos
Central Social Content Repository
Corporate
Homepage
Enterprise
Social
Apps
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Analytics
• # Downloads/ Views
• # Video Uploads
• # of Users of Key Audiences
• (%) Penetration
• Unique Users
• Repeat Users (Retention)
• From Where
• Top & Bottom 20
Consumption
(Reach)
• Avg. $ cost / video
• Avg. $ cost / view
Financial
• Star rating
• # of Likes
• # of Comments
Social
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Criteria for a Successful Video Campaign
Mix Quality Quantity
Discovery Distribution Analytics
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CASE STUDIES
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Case study: Services Group Network
• Services audience (17K people)
• Both crowd sourced and professional content
• Localized content in various subsidiaries
• Creative marketing
Services Group Network Services Group Network
Services
Group
Network
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Case study: Virtual Marketing Summit
• Global Marketing audience
• Combination of Live webcasts and podcasts
• Teaser videos leading to event
• Social engagement via points accrued for highest participation
Marketing
Virtual
Summit
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Case study: Product launch
• Combination of Branded Live
webcasts and podcasts
• Fully customized channel
• 32K total views
Leveraging the Mix
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Don’t miss the train! Get on it.