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Create Your Marketing Machine for Consistent
Lead Generation
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Why You Don’t Have Higher Profits…
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Reactive approach
vs. proactive
plan
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Three Step Marketing Machine
RevenueTarget• How much $ you
desire• What offerings
deliver it
OfferingsCalendar• Your annual
focus plan• Map of what
happens when
MarketingMachine• Strategy &
tactics• Campaign & On-
going
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Step 1 – Set Target
How much money do you want to make?
Six Figures = $8333/month = Avg of $1923/week
Half Million = $41,666/mo = Avg of $9,615/week
Seven Figures = $83,333/mo = $1603/week
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Step 1 – Map It Out
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Step 2 – Calendar It!
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Step 2 – Calendar It!
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Step 2 – Calendar It!
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Step 3 – Create Marketing Machine
Consistent Brand MessageOn-Going Lead GenerationCampaign Specific
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The Key to your Marketing Machine is…
Consistencyo Messagingo Brando Engagement
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Two Parts to a Marketing Machine
• On-goingo Consistent, regular
activity to Build Listo Focus on on-going saleso Requires maintenance of plano Quarterly testing & tracking
• Launch Specific Offerso For revenue boostso Specific, targeted drip sequenceo Requires lots of planningo Immediate testing & tracking
Buy my stuff today
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Authority Positioners
• Associationso Create your owno Be a Leader Someone Else’s
• Host Industry Conferences
• Media Mentions• Publish Book
o Amazono iTuneso 3rd party Publisher
• Host “Show”o Google + hangouto Audio Interviewo Video Interviewo Twitter #chat
• Blog o Minimum 3 days a week
• Publish Magazineo Digitalo iTunes Magazine
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Attraction Marketing• Free or low cost items• Educational in nature• Showcase your expertise with low risk• Teasers that make prospect want more• Builds rapport and trust
• Typically Includes:o Written articleso Quoteso Manifestos or Free Reportso Free Trainings
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Direct Marketing• Strong Calls to Action • Focus on getting sales or moving to next step• Works better if prospect is “warmed up”
• Typically Includes:o Facebook Adso PPC adso Promotional Emailso Webinars or teleseminars with
sales offero Testimonials and Case Studies
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Consistent Marketing Machine
• Dailyo Social Media!o Ads
• Weeklyo Video or Podcast (Cross Post
to Social Media)o Blog (Cross Post to Social
Media)o Ezine (Push to Blog/Video)o Article Marketingo Interviewso Email Offers
• Monthly or Quarterlyo Webinar or Teleclasso Direct Mailo Print Newslettero Live Speaking (2 – 3 times)o Local Workshopso Networkingo PRo JV or Affiliate Programs
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Predictable Income Plan1. Decide what offerings2. Map out year in calendar3. Develop on-going marketing plan4. Break down into Daily, Weekly or
Monthly5. Delegate routine activities