Download - CreateWV 091019112614 Wiley Keynote
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Enrolling in the Crea.ve Class
David Wiley, PhD
Brigham Young University
Open Educa.on and the New Economy
Monday, October 19, 2009
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@opencontent
hBp://slideshare.com/opencontenthBp://twiBer.com/opencontent
hBp://facebook.com/opencontent
Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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TAPE
Educa.on is the “E”
Monday, October 19, 2009
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Long Division
A great innova.on!
Monday, October 19, 2009
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IV ) CDXLVII
For a Chili Willi’s GiV Cer.ficate!
Monday, October 19, 2009
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CXII
(Even the Chinese had to invent an Arabic-‐style coun.ng system for doing long division!)
Monday, October 19, 2009
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Some.mes New and Old Don’t Mix
You need to choose one or the other,the middle ground is a disaster area
Monday, October 19, 2009
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Old Thinking ♥ New Tech
Like Roman numerals and long division
Monday, October 19, 2009
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Those who cannot remember the past are condemned to repeat it.
George Santayana
http://en.wikipedia.org/wiki/George_Santayana
Monday, October 19, 2009
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When Tech and Policy Collide
1000 A.D. -‐ 1600 A.D.
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•hBp://www.flickr.com/photos/wonderlane/27701688/
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Access Was Zealously Guarded
By people whose inten.ons were pure and virtuous
Monday, October 19, 2009
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11th Century
Vernacular transla.ons of the Bible forbidden
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14th Century
Wycliffe finishes English transla.on
Monday, October 19, 2009
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15th Century
Anyone caught reading the English Bible will "Forfeit land, caBle, life, and goods
from their heirs forever."
Monday, October 19, 2009
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15th Century
Gutenberg, the prin.ng press, and metallic movable type
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15th Century
The church leverages technology to print indulgences at scale for a
frac.on of the cost
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16th Century
English and German Bibles are mass-‐produced and pirate Bibles are smuggled
in flour sacks and coBon bales
Monday, October 19, 2009
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16th Century
Empowered with access, people won’t tolerate foolishness
(including indulgences)
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16th Century
Luther and others work to reform from the inside, but #fail
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16th Century
Protestant sects split away and the Church loses membership and revenue
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17th Century
30 Years War ends Pope's pan-‐European poli.cal power
Monday, October 19, 2009
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17th Century
Popular reforms finally carried out too liBle, too late
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Morals of the Story
-‐ Don’t bet against the transforma.ve power of informa.on technology (regardless of the size or influence of the “industry”)
-‐ You’re going to end up adap.ng anyway, why not do it on your own terms?
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Monday, October 19, 2009
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Monday, October 19, 2009
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“The World is Changed”
Galadriel, Lord of the Rings
Monday, October 19, 2009
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It’s Actually Worse (or BeBer)
The World is Changing
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Analog ⇒ Digital
Music, Phones, TV, Newspapers,
Movies, Journals, Communica.ons,
Intelligence, Defense
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Tethered ⇒ Mobile
Phones, Internet Access,
Employment
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Isolated ⇒ Connected
People, Content, Systems
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Generic ⇒ Personal
Cars, Computers, Mobile Phones
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Consuming ⇒ Crea.ng
Radio / Podcas.ng, Newspapers / Blogs
Movies / Vodcas.ng
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Closed ⇒ Open
SoVware (OSs, Applica.ons),
Data (Weather, GIS),
Content (Blogs, Wikis)
Monday, October 19, 2009
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Open, adj.
Providing users a collec.on of rights called “the four R’s”
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The 4 R’s
Reuse -‐ verba.m
Redistribute -‐ share
Revise -‐ make deriva.ves
Remix -‐ make combina.ons
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Offers easy to use 4R’s licenses
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Monday, October 19, 2009
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Then vs NowAnalog ⇒ Digital
Tethered ⇒ Mobile
Isolated ⇒ Connected
Generic ⇒ Personal
Consump.on ⇒ Crea.ng
Closed ⇒ Open
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Educa/on vs EverydayAnalog ⇒ Digital
Tethered ⇒ Mobile
Isolated ⇒ Connected
Generic ⇒ Personal
Consump.on ⇒ Crea.ng
Closed ⇒ Open
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“Daily Divide” Is a Huge Threat
And the wider the disconnect,
the bigger the threat to higher educa.on
Monday, October 19, 2009
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But Wait! We’re Educa5on!
Our historic monopoly is (gratefully) being challenged on almost every front
Monday, October 19, 2009
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Why Do Students Come?
Content, Research, Support Services Social Life, Degrees
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Content
The “World Wide Web,” Wikipedia, Flat World Knowledge, etc.
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Research
Public Library of Science, Arxiv.org, Google Scholar, etc.
Monday, October 19, 2009
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Support Services
ChaCha, Yahoo! Answers, RateMyProfessor, Email, Instant
Messaging, TwiBer, etc.
Monday, October 19, 2009
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Social Life
Facebook, MySpace, MMOG, TwiBer,
iPhone loca.on-‐aware apps, etc.
Monday, October 19, 2009
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Degrees
MCSE, RHCE, CCNA
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The Monopoly Is Being Busted
Everything we provide is now offered by someone else
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When Ins.tu.ons Specialize
They usually provide beBer quality at a beBer price
Monday, October 19, 2009
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Higher Ed, On the Other Hand
76% increase in cost over 10 yearsHow’s our quality?
Monday, October 19, 2009
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Monday, October 19, 2009
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Industries Failing Everywhere
Banks, Insurance, Automobiles...
Higher Educa.on?
Monday, October 19, 2009
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A Bail Out for Higher Ed?
More like double-‐digit budget cuts
Monday, October 19, 2009
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No Monopoly and No Bail Out
How can we innovate to stay relevant?
Monday, October 19, 2009
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No Monopoly and No Bail Out
How can we innovate to stay relevant?
How do we support a thriving crea.ve class?
Monday, October 19, 2009
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What About E-‐learning?
Monday, October 19, 2009
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What About E-‐learning?
Quite innova.ve in 1995!
Monday, October 19, 2009
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Characteris/cs of E-‐learningCharacteris/cs of E-‐learningCharacteris/cs of E-‐learning
Analog or Digital
Tethered or Mobile
Isolated or Connected
Generic or Personal
Consuming or Crea.ng
Closed or Open
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Openness is the Cornerstone
Openness underpins everything interes.ng happening online and is “what they know”
Monday, October 19, 2009
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Why Make Such a Claim?
Let’s ask Alexa what the 50 most popular sites on the web are…
Monday, October 19, 2009
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Sites Where Anyone Can:
Share a video, share a photo, share a blog post, share their personal info, share their
ra.ngs, share their files, share their exper.se
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Characteris/cs of E-‐learningCharacteris/cs of E-‐learningCharacteris/cs of E-‐learning
Analog or Digital
Tethered or Mobile
Isolated or Connected
Generic or Personal
Consump/on or Crea.ng
Closed or Open
Monday, October 19, 2009
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Connec.ng
You can’t connect to something if you don’t have access to it
Monday, October 19, 2009
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Personalizing
You can’t adapt or localize somethingif you don’t have the rights to modify it
Monday, October 19, 2009
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Crea.ng
You won’t be crea.ve if there’s no outlet for your work
Monday, October 19, 2009
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Sounds Great in Theory...
But will any educa.onal ins.tu.on do it?
Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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And in Public Educa.on...
Monday, October 19, 2009
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Monday, October 19, 2009
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Monday, October 19, 2009
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Giving Things Away is Great, But
How do you sustain it?
And so what if you can?
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1. Openness Is Great Marke.ng
Some.mes you CAN have your cake and eat it, too
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Economics Textbook A
University of Nebraska Professor$134 from Amazon
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Economics Textbook B
UC Berkeley ProfessorFree online
$29.95 in print
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$8M Series A, Spring 2009
In alpha and beta tests,60% of students s.ll made a purchase
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Double BoBom Line
38,000 college students will save $3 Million in Fall 2009 Semester
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2.7% of Visitors Become Customers
(One of) The most effec.ve marke.ng campaigns
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With 3.8% Margin OCW Breaks Even
With a greater margin it creates new revenue
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2. Openness Connects Community
Prospec.ve StudentsCurrent Students (Planning)Current Students (Review)
Alumni
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The “Nexlix” University
Subscribe for just $50 per month!
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Educa.on Maintenance Org
When costs are fixed, lifelong learning can become an employee benefit
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3. Openness Improves Quality
Invite a professor to put her: syllabus in the open
lecture notes in the openaudio or video podcast in the open
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4. Content Is Infrastructure
Free and open infrastructure lowers the cost and risk of experimenta.on and innova.on
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Linus Torvalds
Don’t EVER make the mistake that you can design something beBer than what you get from ruthless massively parallel trial-‐and-‐error with a feedback cycle. That’s giving your intelligence much too much credit.
http://en.wikipedia.org/wiki/Linus_Torvalds
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Educa.on Will Eventually Be Open
(It already is)
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Will MU, WVU, &c. Be Open?
Can your school find the ins.tu.onal will to change?
Or will you fight a 30 year war, lose, and change anyway?
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Not a Technology Problem
Look around the Internet – not only do the technologies we need exist, they’re open source
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This Is a Policy Problem
Universi.es and schools are behaving like the church (or recording and movie industries)
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Policy To Defend Tradi.on
Instead of as a tool of innova.on
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“The last tempta5on is the greatest treason, To do the right deed for the wrong reason.”
Archbishop Thomas BeckeB (T. S. Eliot)
Monday, October 19, 2009