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Who is Marc MillerNorthwestern University
IBM – 22 years
Agere Inc – High Tech Startup
Lucent
AISD – Taught HS Math @ Akins HS
JCAA – Non-Profit Fund Raising
LifeSize – HD Video Startup
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Who is Marc MillerNorthwestern University
IBM – 22 years
Agere Inc – High Tech Startup
Lucent
AISD – Taught HS Math @ Akins HS
JCAA – Non-Profit Fund Raising
LifeSize – HD Video Startup
Started in 2011
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What is a Brand?
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Your Brand
The thoughts and feelings when people hear your name or look
at your photograph?
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Your Brand
“Your brand is what people say about you when you’re not in the
room.” Jeff Bezos
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What do you check before you meet with a client for the first
time?
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Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
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Resources for Keywords
Job Descriptions
Recommendations
Testimonials
Corporate Websites
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LinkedIn Picture
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LinkedIn Headline
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LinkedIn Headline
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LinkedIn Headline
Headline120 Characters
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LinkedIn Headline
Headline120 Characters
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LinkedIn Summary
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Brand Story
2000 Characters
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Action Items1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
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New LinkedIn ProfileEliminated Most Applications
Attachment of Rich Media to most sections
Recommendations shown with each position
Endorsements
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Linkshttp://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
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Career Pivot ContactTwitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://CareerPivot.com/Resources
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Action Items1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
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Linkshttp://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
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Career Pivot ContactTwitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://www.amazon.com/dp/0988700506/
http://careerpivot.com
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LinkedIn Headline
Headline120 Characters