Creating a Successful Brand Ambassador
Program
10 Questions Every Marketer Must Answer
Every brand needs brand ambassadors. But do you
know how to go about building a successful brand ambassador
program?
Ambassadors can prove valuable in a variety of
ways, including:
• Increasing brand’s social reach• Creating buzz around your
campaigns and events• Driving traffic to the brand’s
sites for engagement on ecommerce
Go beyond Excel and email with your brand ambassador program! In order to gather high-quality social proof on demand and find the right ambassadors, answer the
following questions.
1. What are the goals of your brand ambassador
program?
2. What is the profile of your ideal brand
ambassador?
3. Should you have multiple types of
ambassadors?
4. Where do you find your ambassadors?
5. Should you make your ambassador program
public or keep it private?
6. What should your brand ambassadors’ responsibilities be?
7. How frequently should ambassadors participate
in campaigns?
8. What incentives should you offer brand ambassadors?
9. What are the key success factors for your
brand ambassador program?
10. What metrics can you use to measure the
success of your program?
About ReadyPulseWe deliver social proof on-demand and at scale
We can help you manage your brand ambassador program. Contact us:[email protected]@readypulse
