Creating a User-Centric Mobile Payment
Architecture
Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North America)
PayPal | Developer
The Age of Online Identity
Developer efficiency task 4
Offload complexity to the implementing provider
Offload Complexity
Identity as a Mobile Foundation
Social Login Systems
Lots and Lots of Fake Data
Identity is Not Facebook
Identity is Not Even PayPal
These Are Simply Just Tools
User Curated Identity
Concrete Identity
Moving Identity Forward
Using Identity to Remove Login
Identity to Remove Registration
How We’re Handling Identity
Time Interactions and Identity
InterestsUser A
InterestsUser B
Inte
rests
Com
mon
Expanding Identity via Commonality
Personalized Recommendations
Optimists consider that up to a 30% of ecommerce sales increase is
thanks to cross-selling recommended products
fikobservatory
Identity is Mobile Foundation
Personalization for User Shortcuts
23% of customers abandoned carts when asked to register (Forrester)
…At five questions, the drop-off rate is 2 percent; at 10 questions,
4 percent, and so on. Only at about question 35 does the correlation
end (Kevin Hale, Wufoo)
Fixing Mobile Form Drop Rates
Further Reducing Friction
Thank You!
Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North America)
PayPal | Developer
