Download - creating an Effective HR brand
![Page 1: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/1.jpg)
Selling HR : Creating an effective HR Brand
Imran AhmadCHRO - REDTAG
![Page 2: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/2.jpg)
Businesses in emerging markets face peculiar challenges & complexities. Consequently the HR function constantly requires to assert its existence through visible value addition and creation of a strong HR Brand.
![Page 3: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/3.jpg)
HR function in growing companies
Characterised by the challenges of HR processes ,Talent acquisition, Training and service delivery in fast with high and often unfair focus on commercial & operations Teams.
![Page 4: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/4.jpg)
wardingBrand HR
What does HR do ?HR’s perception ?
HR’s Link to Business Goals ?
HR’s reputation ?
![Page 5: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/5.jpg)
The stages of selling cycle :Know your productsQualify your ProspectsPresent to sell Address Objections Close the Sales
HR : Focus on Selling
![Page 6: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/6.jpg)
Selling HR : Using the power of a Brand
A Brand:
•Differentiates Businesses
•Symbolises Perceptions
![Page 7: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/7.jpg)
wardingSelling HR : Using the power of a Brand
What makes A Brand?Confidence
Emotional Behaviour Consistently Rewarding the confidence and delivering the Emotional behaviour
![Page 8: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/8.jpg)
wardingDefining Brand HR
Understand your :•Core competencies
• Brand Value
• Product & Service range
Build the above into your communication
![Page 9: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/9.jpg)
wardingCreating Brand HR
Brand HR needs elements of :•Marketing
• Advertising
• Personal representation
•choice of appropriate media
![Page 10: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/10.jpg)
wardingStrengthen Brand HR
Establish credibility to strengthen your brand through :• An effective & cost efficient service delivery
• Business Leadership
• Relationship management
• Ethics and principles.
![Page 11: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/11.jpg)
wardingBrand HR: Practitioner’s guide
Create Appropriate Visibility :• Quantify achievements in Numbers
• Educate Stakeholders
• Use the language of Business
• Use the power of positive
• Provide pro-active Commercial Acumen
![Page 12: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/12.jpg)
wardingCritical Success Factors
A strong & Respectable HR Brand requires:• Effective Personal & professional representation
• Competent and Capable Team
• Quality & Efficiency of processes
• Standards in Service Delivery
• Commercial Synergy and Viability
![Page 13: creating an Effective HR brand](https://reader035.vdocument.in/reader035/viewer/2022081604/589f77221a28abbf2e8b64eb/html5/thumbnails/13.jpg)
Good Luck