Malaysian workshop on ASEAN academic partnerships for small business and
ICT knowledge transferApril 20, 2017
Creating and optimizing the digital technology in tourism business
Alex Lee Yun Ping (CEO)Ping Anchorage.Terrapuri.Terradala
ASEAN academic partnerships for small business and ICT knowledge transfer is supported by the Australian Government through the Australia-ASEAN Council of the Department of Foreign Affairs and Trade.
BCO6615 Strategic Use of ERP Systems
Company Background
Marang Inn, Guest House6 September 1988
BCO6615 Strategic Use of ERP Systems
Company Background
Ping Anchorage Travel & Tours Sdn. Bhd(Established 20th December 1990)
BCO6615 Strategic Use of ERP Systems
Objectives
Digital technology objectives :-1998 Started company website
www.pinganchorage.com.my
Market tour products
Increase costumer base
Communicate with clients
Publish promotion
Branding
BCO6615 Strategic Use of ERP Systems
Company Background
BCO6615 Strategic Use of ERP Systems
Using technology
Use the technology in the business :-
1. Financial road map
2. Use open source applications
3. Digital filing system (networking/ Intranet)
4. Share files and data with the cloud
5. Selling products online
6. Accounting software
7. Team instant messaging
BCO6615 Strategic Use of ERP Systems
Benefits of technology
Benefits gained from using the digital technology :-
Improved communication
Easy access to information
Convenience in product research
Digital technology promotes innovation and creativity
Efficiency and productivity
BCO6615 Strategic Use of ERP Systems
Company Background
Best Domestic Tour Operator 2000 & Best Tour Package 2000/merit “Redang Island Plus” by Tourism Malaysia
Best Domestic Tour Operator 2001/2002 by Tourism Malaysia
Best Domestic Tour Operator 2003 by Tourism Malaysia
Terengganu Entrepreneur awards 2002/ 2008 Tourism by Terengganu State Gov
Best Inbound, Domestic & Innovative (merit) Tour Operator 2004 by Tourism Malaysia
Best Tour Package 2005/2006 “Redang Island Plus” by Tourism Malaysia
Best Malaysia Travel Agent 2006 & 2007by Libur/ Traverama tourism award
Best Innovative Tour Operator 2008 & 2009 by Tourism Malaysia
BCO6615 Strategic Use of ERP Systems
Company Background
BCO6615 Strategic Use of ERP Systems
Challenges of using technology
ICT literacy among the staff
Fast changing technology world
Resort & Hotels sell direct – Website, Social Media
Blogger, Social media : Selling direct B2C
Airlines doing direct booking + (Hotel & Transfer)
OTA – Booking.com, Agoda, Expedia, Tripadvisor
Land Transport – Uber
Guest House & small logging – Airbnb
Alibaba – Ali Travel
BCO6615 Strategic Use of ERP Systems
Company Background
BCO6615 Strategic Use of ERP Systems
Company Background
Terrapuri is a conservation and restoration project of 29 unit’scentury old Terengganu Malay traditional houses.
BCO6615 Strategic Use of ERP Systems
Company Background
Gain more appreciation of Malay architectural and to educate young generation ofTukang on eroding heritage of a Malay traditional house.
BCO6615 Strategic Use of ERP Systems
Company Background
Terengganu traditional house (Rumah Bujang & Rumah Bujang berserambi)
BCO6615 Strategic Use of ERP Systems
Using technology
Use the technology in the business:-
Marketing
1. Promote with website and online ads
2. Video marketing
3. E-mail marketing
4. Blog or invite blogger
5. Social media
6. Marketing Plan
BCO6615 Strategic Use of ERP Systems
Company Background
Terengganu traditional house (Rumah Bujang Selasar) Features raised platform on stills and triangular shape.
BCO6615 Strategic Use of ERP Systems
Company Background
Terrapuri , Bathroom
BCO6615 Strategic Use of ERP Systems
Company Background
Terengganu traditional house, Dinding Janda Berhias
BCO6615 Strategic Use of ERP Systems
Innovation
Use the digital technology in any innovative or novel ways :-
Youtube account, share related program or video on the events where could easy reach the user of social media
increase subscriber? Create event where the visitors could upload video related to your resort with specific theme, and evaluate based on like and discussion on the video -this could help to create awareness of the existing of your company youtube site, and create more subscriber and in future, new post will be easily reach them.
Youtube with 360 degree features, could create the contents and user could navigate and experience the virtual world to attract their attention to visit the resort.
BCO6615 Strategic Use of ERP Systems
Innovation
Use the digital technology in any innovative or novel ways:-
Website- publish relevant content, update content regularly, usage of metadata, have a link-worthy site (make sure no error 404), use alt-tags
- has link to subscribe or follow your social media page like FB, instagram, twitter, youtube, and all these platform must be updated and active
Community page - where there is FAQ related to the business nature
Usage of # - hashtag for creating a tagline of the video or images and to improve search ability from the search engine #Terrenganu #Terrapuri #ICT #IkanCelupTepung
Apply the same for your photos in instagram - or twittemessage in twitter using hashtag
BCO6615 Strategic Use of ERP Systems
Company Background
TERRADALA, The Land Of Decorative ArtsMuseum, Cafe, Hotel, Tours, Crafts.
BCO6615 Strategic Use of ERP Systems
Company Background
TERRADALA, The Land Of Decorative ArtsMuseum, Cafe, Hotel, Tours, Crafts.
BCO6615 Strategic Use of ERP Systems
Conclusion
Tourism Content (Terrapuri, Terradala) : Creative & Innovative (Blue Ocean Products)
Leverage ICT (website, social media, You tube, #Tag, Blog, Trip advisor)
Niche Products (Birding, Diving, Culture, Heritage :-Communality page, Group, Messenger group)
Create dramatic products (Multi Level Visualization AR) Dongseo University, Korea
Sexy story (Eco, Sustainable)
BCO6615 Strategic Use of ERP Systems
Contact
Contact
Ping Anchorage I Terradala77A, Jalan Sultan Sulaiman, 20000 Kuala Terengganu, Terengganu, Malaysia.Tel : (609) 6262020Email : [email protected] : www.pinganchorage.com.my
www.terradala.com
Terrapuri Heritage VillageKg.Mangkuk, 22120 Setiu, Terengganu, Malaysia Tel : +(609) 6245020 / +(609) 6312081 /Email : [email protected] : www.terrapuri.com