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Creating Content (and Advertising)
For Millennials
Ben MaherAdvertising Director
@Maherster
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Millennials and Those Who Think Like Them
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Mashable is
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Inspiring the connected generation
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Delivering the news
you want to share
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Mashable Marketing Suite
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Predict:Usable Data
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Data Science
+
Crawling Algorithms
+
Machine Learning
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Mashable’s proprietary Velocity platform predicts what’s going viral next.
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Create:Shareable Content Across Platforms
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Mashable paired creators,
equipped them with Intel-powered
devices and gave them 16 days
to build something special.
DUALITYSee the Beat
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Amplify:Distribute to Optimal Audience
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Marketing
Approach
Lift your message to our social audience
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LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE
Social Lift
Advertisers can showcase their best standalone social assets
from Twitter, YouTube, Instagram, & Vine putting their social savvy in front of millions of
super-sharers.
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Lift
Lift
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Lift
Click To Expand
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Lift
Share!
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Engage:Meaningful Interaction With Community
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Visuals
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Community Challenges
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Contests
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Events
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MashableReads
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• Be Straightforward
• Recognize Intelligence
• Be Playful
• Use Images
• Reward Instantly
• Don’t Put a Corporate Spin on it
• Quality Is King
The Millennial Market: Bottom Line
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Ben MaherAdvertising Director
@Maherster
Creating Content (and Advertising)
For Millennials