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Scott Jenkins
GM, New Atlanta Falcons Stadium
and
President and Chairman of the Green Sports Alliance
Creating Value Through Zero Waste Initiatives
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• Bottom line savings
• Partnerships
• Brand value
• Fulfill our social responsibility
• Leverage our brands to drive change
Creating Value Through
Zero Waste Initiatives
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Waste removal savings $165,000
Utility savings $396,000
Total for FY13 $561,000
Bottom line savings
Seattle Mariners
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12%
18%
25%
31%
38%
70%
81% 86%
90%
0
10
20
30
40
50
60
70
80
90
100
2005 2006 2007 2008 2009 2010 2011 2012 2013
FY13 90% Waste Diversion
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Partnerships
BASF, Eco Products, Cedar Grove
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Partnerships
Novelis, Levy, WM, Coca-Cola, GWC
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Compostable packaging: Levy Restaurants uses compostable foodservice
items for single-use packaging. Eliminated polystyrene foodservice items.
China service in suites: Use reusable plates, flatware, napkins, serving
platters and cups.
Condiment pump stations: Eliminated individual condiment packets.
Tailgate Recycling: Falcon’s sponsor Novelis initiated in 2012.
Georgia Dome Initiatives
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Results of Zero Waste Program
45% of fans have increased food composting at home
Fulfill our social responsibility
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Results of Zero Waste Program
45% of fans have increased food composting at home
Leveraging our brands to drive change
45% of fans increased food composting at home
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• Bottom line savings
• Partnerships
• Brand value
• Fulfill our social responsibility
• Leverage our brands to drive change
Sustainability and
The New Atlanta Stadium
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• Arthur Blank and the Falcons • 360 Architecture • Eco-works • GWCCA
Talented and Committed Project Team
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Why Atlanta
• Arthur’s vision • LEED Certified • Three years to plan • Biggest stage in sports
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Designed for Zero Waste
• Adequate space for sorting • Compostable serviceware • Strategic ZW partnerships • Sustainable Food Court Initiative • Food service design and contract
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A better way to play
Our mission is to help sports teams,
venues, and leagues enhance their
environmental performance.
March 2011, 6 teams and 5 venues Today 260 teams and venues