Download - Creative eye africa web credentials
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Our vision
“To become East Africa’s leading locally-borne marketing & communications agency"
Creative Eye Credentials
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Our mission
“To provide effective marketing communication services by being relevant, creative and efficient"
Creative Eye Credentials
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Who we are
• A leading East African communications agency.
• With fully staffed offices in Kenya, Rwanda and Tanzania.
• Have worked on high profile brands across the local and regional markets.
Creative Eye Credentials
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What we do
Above the line adver/sing • We produce mul0 media campaigns to get your business known and enhance your organiza0on’s image: – TV – Radio – Print – Outdoor – PR – Digital
Creative Eye Credentials
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What we do Below the line adver/sing Your brand is important, which is why we work with you to develop and roll out direct consumer connec0on opportuni0es that drive volume & value for your brand
– Experien0al – Point of Sale – Retail Enhancement – Retail Development – Promo0onal Items Collateral
Creative Eye Credentials
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Our Achievements
• AMer 1 year of opera0on in Tanzania, an independent survey found that consumers voted Tigo as having: – Best Adver0sing (over 50% of the vote in the majority of surveyed areas)
– Best commercial on TV (with up to 64% of the vote)
– Top of mind awareness in the largest city
Creative Eye Credentials
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Our Achievements
• We were awarded the DraM FCB award for Most Crea0ve Campaign for our work with Tigo on their Africa Cup of Na0ons campaign.
• We are the recipients of the DraM FCB award for Crea0ve Excellence Award for our work promo0on the Rwanda Film Fes0val, ‘Hillywood’.
Creative Eye Credentials
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What Makes Us Unique?
Our Creative Eye Process involves: Step 1: Recognize
Step 2: Conceptualize Step 3: Actualize
The Creative Eye 3-Step Process
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The Creative Eye Process
1. Recognize
• This involves clearly understanding and identifying the client situation. Utilizing research and fact-finding tools, the outcome of this is enhanced knowledge.
2. Conceptualize
• The resulting pool of data is processed further to develop solid localized concepts that form the basis of the creative work.
3. Actualize
• We execute and optimize the messaging and synergize the collated ideas.
The Creative Eye 3-Step Process
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Why Do We Have Our Process?
• Because we it ensures we maintain our CE brand promises.
• It enables us to fully assess the market scenario.
• It instills a quality control mechanism. • We can evaluate the quality of our work. • It is our reassurance of successful outcomes.
The Creative Eye 3-Step Process
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Meet The CE Team
Creative Eye Credentials
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Khalaf My name is Khalaf Rashid and I am the CEO of Creative Eye. I hold a Bachelor of Science degree in International Business Management from the UK. My senior management experience dates back to 1999 when I set up a joint venture between Macmillan Education UK and my own company Aidan Ltd named Macmillan Aidan. I retained a position as CEO for Macmillan for a period of ten years when I stepped down and was subsequently appointed as the Chairman of the Board of Directors. I am the majority shareholder for Creative Eye. The company was set up in Tanzania in 1996 and subsequently expanded to Ghana, Rwanda and Kenya.
Creative Eye Credentials
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Denise My name is Denise Mugeni and I am the Business Development Manager at Creative Eye Rwanda . I have worked at Creative Eye for the past two years on excellent campaigns for – Tigo – Business Development Fund (BDF) – SC Johnson – Rwanda Film Festival – Nation Media Group – MINEAC And so many more! I look forward to working with you.
Creative Eye Credentials
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Mandla My name is Mandla N Mguni, Creative Director for Creative Eye Tanzania. I believe in being different. I have worked on big clients like Tigo Tanzania and Rwanda ,Unilever, Stanbic. Awards : 2010 International winner AISEC logo design 2006 DRAFTFCB award of creative excellence/ ZIMBABWE 2001 Best entry GRAZI Exhibition 2000 National winner UN dialogue among civilization stamp designer
Creative Eye Credentials
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Hilda My name is Hilda Kebirungi Sanyu and I am the Art Director at Creative Eye Rwanda . Holding a Bachelor’s degree in Industrial and Fine Arts – 2007. Beside having worked passionately five years in advertising world where I gained experience in designing visually stimulating ideas, I have been trained in: • Painting workshop on Community, Dialogue content
and technique. (MARGARET TROWEL SCHOOL OF INDUSTRIAL AND
FINEARTS-MAKERERE UNIVERSITY.) • Design, Health and Community team outreach
workshop on Rural Craft Practice and HIV/AIDS awareness at MAKERERE ART GALLERY
• The WAPI ALL ARTISTS EXHIBITION sponsored by THE BRITISH COUNCIL AT HOTEL AFRICANA, KAMPALA UGANDA.
I look forward to working with you
Creative Eye Credentials
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Clement (Clemo)
My name is Clement Mwangi, Art Director Creative Eye Kenya. I believe in being different. Whatever I design or touch up turns to gold I have a good eye for seeing detail , ears to listen to a good brief, a mouth to ask for insight and legs for research. I deliver stunning results and award winning communication. Check my work. It works! I sulk on Mondays but smile all week long. Talk to me from Tuesday til Sunday. I’m itchy like that.. Tufanye Kazi.
Creative Eye Credentials
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Denis (Deno) My name is Denis Ndavi and I’m the Strategy Director at Creative Eye Africa . I hold a B. Com (Marketing) degree from Kenyatta University possess a Marketing Society of Kenya (MSK) certification. I am a certified accountant (CPA), but I got bored. So I stuck to my first love - Marketing. I have worked with the world’s leading brands across Africa in my career spanning Capital FM Nairobi, East Africa TV & Radio, MTV base Africa, Nation Media Group and Homeboyz Entertainment among others. I am happy to share my experiences with you. Let’s work. Bila jokes. Murakaza neza.
Creative Eye Credentials
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Robert (Boffie)
Hi, I’m Robert Wanyeki, Client Service Director, Tanzania I have a background in customer service in Kenya, Rwanda and Tanzania. I previously worked with: -Access Kenya - MCL Saatchi I ‘ve pursued my studies at United States International University(USIU-Kenya). I have no patience for slow thinkers. I think fast and act even quicker. And my smile turns the coldest meeting into a warm summer sun. I look forward to working with you. And you. And you.
Creative Eye Credentials
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Raissa I am Raissa Bianca Berwa, Copywriter for Creative Eye Rwanda. I have a Bachelor degree in Translation and Interpreting from The National University Of Rwanda. I bring a command of English, French and Kinyarwanda to the table as well as an understanding of the region and market that is reflected in our campaigns. I look forward to working with you
Creative Eye Credentials
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Tito My name is Karambizi Tito, Client Service Executive at Creative Eye Rwanda. I have a background in customer service in Rwandan companies including; -Rwandatel s.a(Customer Service Advisor). -Banque Populaire Du Rwanda(Marketing Agent) -Urban Motors(Sales Manager) I ‘m currently pursuing a Finance degree in the school of Finance and Banking. I look forward to working with you
Creative Eye Credentials
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Clients We Have Worked With • MINEAC (Ministry of
East African Co-operation)
• BDF • BRD • Engen • Emirates airlines • Rwanda Film Festival
(RFF) • Serena Hotel, Kigali
• Winrock • Stanbic Bank • Tigo mobile • Nation Media Group –
KFM • Fidelity Bank • The Copy Cat • PZ Cussons • Land O’ Lakes
Creative Eye Credentials
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Why work with Creative Eye?
• We work harder. • We spend more time on your brand. • You receive personalized service. • We are a diverse, multi-cultural team. • We believe in East African creativity • Our concepts are original. • We are fun to work with. • We challenge you and grow with you.
Creative Eye Credentials
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Samples of our work
[What we’ve done, how we did it]
Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Keep Rwanda Clean Keep Rwanda Clean
Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Tigo Customer Service:Dial 100 from a Tigo phoneor 0721 000 100 from any other numberwww.tigo.co.rw
10 Frw service fee and maximum 80 Frw borrowed per transaction.
Tigo Customer Service:Dial 100 from a Tigo phoneor 0721 000 100 from any other numberwww.tigo.co.rw
10 Frw service fee and maximum 80 Frw borrowed per transaction.
Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Creative Eye Credentials
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Our TV work . . .
• Please find our samples on our youtube feed below:
• http://www.youtube.com/user/CreativeEyeAfricaVid?feature=CAwQwRs%3D"
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Where you can find us:
• Kenya: 4th Floor Royal Office Suites, Mogotio Rd,
Westlands, Nairobi • Rwanda: Umuganda House, Boulevard l’Umuganda
Remera, Kigali • Tanzania: 195, Kimweri Avenue, Msasani, Dar es Salaam
Creative Eye Credentials
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Contact us on
team@crea0ve-‐eye-‐africa.com Or denis.ndavi@crea0ve-‐eye-‐africa.com
Creative Eye Credentials
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