Download - Creative tool: Reversed Brainstorm
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REVERSED CREATIVITY
CREATIVE BRAINSTORM, WARMING UP EXERCISE
Bas6aan van de Werk June 20th 2012
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This is a warming up exercise intented to be used with any type of crea6ve brainstorm.
› To warm up par6cipants and get their brains into a crea6ve mindset.
› To have them feel comfortable genera6ng new (and some6mes crazy) ideas. › To teach them share those ideas freely with eachother.
THE PURPOSE OF THIS EXERCISE
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HOW TO USE THIS EXERCISE?
› At the start of your crea6ve brainstorm hand out a different sheet with a fic6onal brand name on it to each par6cipant
› Have each par6cipant write down as many types of brands (products or businesses) they think the name may stand for.
› Encourage par6cipants to be imagina6ve and descrip6ve. (I.E. a shoe shop in Italy, a Danish mother selling home made cup cakes et cetera.) › Have par6cipants work hard: have them aim for quan6ty (a list of more than 15 types of brands and business is not uncommon). This should take about five minutes. › Have each par6cipant share his or her best ideas with the others.
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“ALEN É CRYSANTI”
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“BREKS”
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“BRAVNBORG”
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“TIJUANA TORNADO”
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“TRIPLE TREAT”
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“BLUE BALLOON”
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“AFTENTID”
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“ROMESSE”
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“VERUNA CLASSIC”
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“ULTRACURVE”
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“PANZA KATEME”
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“T-‐TIME”
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“TOBA NAULI”
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“SCHUYNE SCHUYTEN”
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“RAZORMARK”
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“BLUETONE”
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“REGEN”
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“VERTIGO”
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“STETSON & NAVARRA”
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“ZING!”
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WANT TO KNOW MORE?
BRANSONCOMPANY | +31-‐10-‐2859556 | WWW.BRANSONCOMPANY.COM BASTIAAN VAN DE WERK -‐ [email protected] | WWW.VANDEWERK.NL
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