Cloud Software Advisor EventChicago, June 12, 2015
Agenda• Introduction• Cloud Story• Competitive Landscape• Acumatica Story• Acumatica Overview Demo• Technology Overview• Technical Demo
Introduction
About Crestwood AssociatesBrian McGuckin, Founder & PartnerCrestwood Associates
Crestwood Associates• Founded in 1998 by Brian McGuckin and Tim
Thompson and privately held by the partners
• Full lifecycle support of ERP systems and CRM• Crestwood is a founding Acumatica partner• 8-Time Microsoft President’s Club award winner
• Mission Statement- Focus on the delivery of integrated value-added
services which enhance the profitability of small and middle market organizations
CompanyProfile
ERP
Cloud Reporting
TechnicalSupport
CRM
About Crestwood Associates
• Founded in 1998, from a desire to create enterprise business systems within a middle market business budget.
• Bringing businesses the latest in ERP and CRM innovations
• Headquarters in Mount Prospect, IL
The Cloud StoryTim Thompson, Founder & PartnerCrestwood Associates
The Evolution of ERP
Easy to integrate &extensible platform
Browser and mobile clients
Private and public cloud deployment
Flexible pricing model
2010Cloud ERP
Difficult to customize
Vendor and data lock-in and price increases
Lack of integration with on-premise systems
Native Web based interface
2000Web-Based
Expensive custom development
Clunky user-interface
Limited features and functionality
Expensive to maintain, difficult to upgrade
1980MS-DOS
Expensive custom development
Chained to desktop
Hard to collaborate with partners & customers
Does not support statelessness
1990Client/Server
Why Cloud?
• Lower total cost of ownership• Shorter timeline
• Pay as you go
• Vendor takes care of upgrades, uptime, & security• Higher adoption rates
• Integration & scalability
• Work anywhere
Cloud Models
10
Private(on-premises)
Infrastructure(as a service)
Infrastructure(as a service)
Infrastructure(as a service)
Platform(as a service)
Platform(as a service)
Platform(as a service)
Software(as a service)
Security & Integration
Databases
Runtimes
Applications
Server
Virtualization
Hardware
Storage
Networking
Power, Facilities
Security & Integration
Databases
Runtimes
Applications
Server
Virtualization
Hardware
Storage
Networking
Power, Facilities
Security & Integration
Databases
Runtimes
Applications
Server
Virtualization
Hardware
Storage
Networking
Power, Facilities
Security & Integration
Databases
Runtimes
Applications
Server
Virtualization
Hardware
Storage
Networking
Power, Facilities
You
man
ageM
anaged by Vendor
You
man
age
Managed by Vendor
Managed by Vendor
Software(as a service)
Cloud ERP BenefitsCloud / Web Application Standard Application
CloudInfrastructure
• All Cloud application benefits• All Cloud infrastructure benefits• PLUS …
• No hardware required• No software licensing• Start small – scale up quickly• No CapEx
• Scalable• Pay for use• Reduced IT costs• Faster implementation
StandardInfrastructure
• Access from anywhere• No client software• Mobile devices• Easy to maintain• Cross platform compatibility
• Business as usual
Deployment Cost Options
Key Questions to Ask• How easy it is to customize and integrate?• What is vendor lock-in?
o Do I have deployment options?o Can I get my data?
• What are common security concerns?• Do I need a Service Level Agreement (SLA)?• What is the pricing model, can I grow and shrink?
Competitive LandscapeAli Jani, VP Product Management & ServicesAcumatica
Cloud ERP – Not Just Financials
• ERP is no longer just about financials.
• Customers now expect smarter tools for data management and integration
16
Acumatica – An ERP Leader
“Even though Acumatica is a relatively new player in the space, its high usability and solid functionality makes it a compelling choice for SMBs looking for a cloud ERP offering .”
– Rebecca Wettemann, VP Research, Nucleus Research
Leader Quadrant
ERP Value Matrix
Facilitator Quadrant
Acumatica:Unlock Your Business PotentialJon Roskill, CEO, Acumatica
Acumatica at a GlanceThe Fastest-Growing Cloud ERP Company
Seattle, WA Global HQ
McLean, VA Sales & Support
Moscow, RussiaDev Center
SingaporeRegional HQPrimary shareholders: Founders, VC firms
Almaz and Runa Capital; and OEM partners Visma (KKR/HG Capital) and MYOB (Bain Capital)
John Howell Serguei BeloussovMike Chtchelkonogov
120+
Columbus, OHL2 Support
Montreal, CanadaDev Center
Leading Technology Companies Choose Acumatica• Largest software company in the Nordics, owned by KKR• 350,000 customers• Wanted a path to the Cloud for next-gen products• Investor in Acumatica
• Long-term, multi-million-dollar contracts gives Acumatica strong financial foundation
Private Label Agreements
In-a-Box
Co-Development
• Largest accounting software firm in Australia, Bain-owned• 1.2M customers• Signed 15-year, multi-million-dollar contract• Investor: Led last round of $13.3 million funding
• Leading Canadian IT company w/ 1,000+ Employees, $120M revenue
• 60,000+ customers• Vertical solutions: Hardware retail, daycare,
municipalities
Acumatica — The Core Product Suite
Financial Management
Distribution Management
Project Accounting
Customer Management Payroll
Cloud Partnerships
Acumatica Cloud is powered by Amazon AWS, is an AWS Advanced Technology Partner, in the Marketplace, & available on AWS Test Drive
Acumatica is first Cloud ERP product on IBM Cloud Marketplace
Acumatica, one of the first products on Microsoft Azure, supports O365 & Power BI integration
Acumatica now available on CenturyLink for specialized private cloud applications
Acumatica’s 3 GTM Models – 100% Channel DrivenAcumatica BrandedReseller Business
Private Label(OEM) Business
xRP Cloud Platform for Vertical ISVs
50+ ISVs extending the value of AcumaticaCloud ERP with complementary solutions
• Acumatica’s GTM approach to NA and APAC
• Fast-growing channel of more than 300+ VARs
• Recruited from Dynamics, Sage, Infor base• Resell Acumatica w/ VAR services
• Acumatica’s approach for low-cost international expansion
• Cloud strategy in-a-box for leading accounting SW firms
• Private label OEM agreements with national exclusivity
• Long-term royalty-based licensing model provides stable financial platform
• Acumatica’s approach to extending platform to vertical solutions
• Enables legacy ISVs to deliver enterprise-class SaaS quickly
• Royalty-driven model• Enabled by Cloud xRP Platform &
Acumatica Developer Network
No ERP* Simple Moderate High
Key P
layer
s
Market Opportunity: Mid-Market Abandonment
The Right Choice for SMBs andMid-Market Businesses
1m companies > $11B MM ERP Market Size
0
200
400
600
800
1,000
1,200
2010 2011 2012 2013 2014 2015
Customers
Acumatica Customers
Acumatica CustomersProfessional Services Manufacturing & Distribution Retail, E-Commerce, Software
& TelcoNon-Profit, Healthcare &
GovernmentF&B, Travel & Hospitality,
Transport
Brand Building
“The cloud ERP game of thrones is far from won, but Acumatica remains a player to watch.” Jon Reed, Diginomica
Acumatica – An ERP Leader
“Even though Acumatica is a relatively new player in the space, its high usability and solid functionality makes it a compelling choice for SMBs looking for a cloud ERP offering .”
– Rebecca Wettemann, VP Research, Nucleus Research
Leader Quadrant
ERP Value Matrix
Facilitator Quadrant
Still The Fastest Growing Cloud ERP in 2014
0
10
20
30
40
50
Grow
th Pe
rcenta
ge
ERP Vendor
>70% VAR revenue growth over last 2 quarters
>75% NA subscription revenue in 2014
Revenue Growth
Thank YouJon Roskill, [email protected]
Acumatica Overview DemoRick Feterick, Account ExecutiveCrestwood Associates
Acumatica:Technology & DifferentiationAli Jani, VP Product Management & ServicesAcumatica
DB Cloud DEVMySQL database
SQL Server
Visual Studio
.NET Framework C# and ASP.NET
Acumatica Cloud xRP Platform
SSO Versioned APIs
Role-based Access
Multi-tenant Mobile Framework VS Templates Cross Browser Support
Acumatica Cloud ERP
Connected Add-Ons
FINANCIAL MANAGEMENT
DISTRIBUTION MANAGEMENT
PROJECT ACCOUNTING
CUSTOMER MANAGEMENT
TAX CALCULATION
SHIPPING & LOGISTICS
E-COMMERCE
POINT OF SALE
NON PROFIT
PAYROLL
Embedded Vertical Applications
FIELD SERVICE MANAGEMENT
HOUSING MANAGEMENTMANUFACTURING
GOVERNMENT CONTRACTING
Analytics
IBMCenturyLink
Acumatica Cloud ERP and xRP
Acumatica Tenancy Models
Customer 1 Customer 2 Customer 5Customer 3
Multi-tenant Database (MS-SQL or MySQL)
Customer 1 Customer 2 Customer N…Customer 5
Dedicated Database
Multi-tenant Application Servers(Load Balanced) …
Customer 5Dedicated ApplicationMulti-tenant Application
Acumatica Cloud ERPSingle or Multi-Tenancy | n-Tier Scalability | Extensibility
Customer 3 Dedicated Database
Customer 4
Customer 4 Dedicated Database
Application Instance
Database Instance
Acumatica Technical Deep Dive
• Customization Manager
• Web Services
• O365
• PowerBI/OData
Demo
The Road Ahead
Rapid Release Cycle
5.1 (Q1 2015)
5.2 (Q2 2015)
5.3 (Q3 2015)
5.4 (Q4 2015)
6.0 (Q1 2016)
Mapping to Product
Experience Features Extensibility
Looking Ahead: RoadmapAcumatica 5.x
• Inquiries with Pivot Support• REST Web Services API• OData Interface
Acumatica 6.0• Advanced Business Activity Monitoring• Expanded Mobile Applets• CRM+• Advanced Workflow Automation• Multi-tenat Extensions
Acumatica & Crestwood Associates TeamsThank You