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Page 1: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

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CRM On Demand Vertical Solutions

Page 2: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process levels

Pre-built Industry-Specific Editions

Financial Services

Referral/lead managementHousehold/contact management

Financial profiling and portfolio trackingCustomer analysis

Life Sciences

Medical education/events managementComplex relationship management

Medical field sales planning and forecasting

High Tech

Asset management Marketing fund management

Account, contact, & opportunity mgmtQuota management

Automotive

Dealer profilingVehicle & dealer service management

Retail and Fleet opportunity management

Page 3: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

Wealth Management / Insurance Solution

User Interface Specific to IndustryViews: • Households home page / detail• Portfolio home page / detailFields: Segment, Total Net Worth, Risk Profile,

Investment Horizon, Premium, Total Asset Value, etc.

New objects, extended relationships• Households object• Portfolio object• Enhanced Leads object to support

Referrals

Pre-built Financial Services specific business processes

• Referral / lead management• Household and contact profiling• Client portfolio tracking

A complete out-of-the-box CRM solution tailored to meet key Wealth Management / Insurance requirements

Page 4: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

Automotive Solution

User Interface Specific to IndustryViews: • Vehicles home page / details• Dealers• Service request / Vehicles Fields: Vehicle profile, Owners, Contacts, Finance

history, Service history, Dealers.Data Model built for Automotive

• Vehicles object• Link between Vehicles and Contacts,

Dealers, Service Requests• Dealer object

Pre-built Automotive specific business processes

• Customer and dealer service management• Vehicle profile and service history tracking• Multi-channel selling

A complete out-of-the-box CRM solution tailored to meet key Automotive requirements

Page 5: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

Life Sciences – Medical Solution

User Interface Specific to IndustryViews: • MedEd, • Contact>Assets, Contact>Revenues, • Account>Affiliations, Contact>AffiliationsFields: Opt-in, Opt-out, Affiliations, Asset

expiration, etc.

New objects, extended relationships• Medical Education object• Account/Contact Affiliations• Territory Hierarchy• Asset and Product

Pre-built Life Sciences specific business processes

• Dynamic Sales Planning & Execution• Customer Centric Service & Support• Closed Loop Marketing

A complete out-of-the-box CRM solution tailored to meet key Life Sciences - Medical requirements

Page 6: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

High Tech Solution

User Interface Specific to IndustryViews: • Funds home page / detail• Fund requests detail• Funds adminFields: Fund name, Fund balance, Total credits &

debits, Partner, Asset expiration, etc.

Data Model built for High Tech• Funds object• Fund request object (child of Funds)• Sales Coach objects• Assets and links to Accounts

Pre-built High Tech specific business processes

• Collaborative channel marketing• Process-driven selling• Customer asset management

A complete out-of-the-box CRM solution tailored to meet key High Tech requirements

Page 7: CRM On Demand Vertical Solutions. The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process

One Size doesn’t fit all..

• News Ltd• Siebel Enterprise – Call Centre, Classifieds• CRM On Demand – CareerOne, subsidiaries• Time to rollout and independence are drivers for OD• No integration currently

• ANZ Bank• Siebel Enterprise – Callcenter sales/x-sell/retention• CRM On Demand – mortgage brokers

• Telstra• Siebel Enterprise – sales, service, marketing in numerous channels• CRM On Demand – Telstra International Sales

• Akamai• Siebel Enterprise – 3 call centres• CRM On Demand – Sales• Custom integration – of Accounts/Employee/Products/Contacts with Biztalk to sync

two environments


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