Download - Crowd conf 2011
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Building Killer Crowds:How to Build, Manage and Sustain a Workforce to Maximize Crowd ROI
James [email protected] 2, 2011
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What We’ll Talk About
Building Killer Crowds
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Building Killer Crowds
How to Get an ROI
1. Create Clear Processes2. Create Forums of
Discussion
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Building Killer Crowds
Create Clear Processes
1. Quality Control2. Avoiding Ambiguity
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Making Clear Processes: Quality Control
Figure this out first• Reduce the Number of “Retries”
• Produce Scalable Quality
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Making Clear Processes: Quality ControlWell-Understood
Methods• Compare Answers• Control Access• Peer Review
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Making Clear Processes: Quality ControlStrictly Control
Access
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Making Clear Processes: Quality Control
Peer Review
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Making Clear Processes: Quality Control
What Are The Risks?Being Too Rigid
• May be process• May be expectations
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Making Clear Processes: Quality ControlCase Study: Yolanda,
Yolanda
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Making Clear Processes: Avoid Ambiguity
Declare War Against Ambiguity
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Making Clear Processes: Avoid Ambiguity
Case Study: The Green Tent
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Making Clear Processes: Avoid Ambiguity
The Green Tent
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Making Clear Processes: Avoid Ambiguity
What would you choose?• Good• Fair• Poor
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Building Killer Crowds
How to Get an ROI1. Create Clear Processes2. Create Forums of
Discussion
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Create Forums for Discussion
So, what do we want to accomplish with our “forums” of discussion?
1. Open Discussions2. Scaled Knowledge Base3. Self-Managed Crowds
(Promised Land of Profitability)
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Create Forums for Discussion
More than forums
• Scaled Conversations• Easy to Use• Champions
…but those too
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Creating Forums of Discussion
Position the Crowd to Manage Itself
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Building Killer Crowds
Numbers for Context1. 3 new crowd members per
day2. Attrition of 1.5/day3. Reduce attrition to 0.75/day4. 30%+ drop in acquisition
cost
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Building Killer Crowds
Numbers for Context1. Crowd Size: 100,0002. Inquiries Per Day: 100 (.1%)3. Cost Per Day: $2504. Cost After Crowd Answers
90% of Inquiries: $25 (per day)
5. Savings Per Year: $82K+
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CrowdConf 2011: Building Killer Crowds
James DiPaduaCompany: Servio
(www.serv.io)Email: [email protected]: @i_crowdsource Blog: jamesdipadua.comSlideShare: