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CrowdMarketeers:Quantity, Quality and Consequences
Luz Marina Alvare and Chris Addison, International Food Policy Research Institute, Washington, DC
Friday May 6th 2010KM Impact Challenge Unconference, Washington DC
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Quantity: Reach by country 2010
750,000+
South Africa
Ethiopia
Congo DRC
United States at No. 52
Uganda
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Where the conversation is happening
Marketeers
Search engineBlogs Twitter Facebook Linkedin Wikipedia youtube0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IFPRIhungerdevelopmentAgricultureFood Policy
Quantitative
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Marketeers influencing www.ifpri.org
www.ifpri.org Quantitative
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Height:visits
Wik
iped
ia
Feed
burn
er
Emai
l
Goo
gle
book
s
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Width:Pages per visitFeedburner/email
WFP
Google books
Eldis
Washington PostNestle
Repec
Qualitative
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Depth:Average time on site
Google Books
ELDISMobile
SciDev
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Email, Social Media, Wikipedia, Facebook, Feedburner
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Email, Social Media, Wikipedia, Facebook, Feedburner
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Email, Social Media, Wikipedia, Facebook, Feedburner
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Email, Social Media, Wikipedia, Facebook, Feedburner
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Email, Social Media, Wikipedia, Facebook, Feedburner
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Quality:Different Crowds
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Scholarly marketeers
Qualitative
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Peers conversations and sharing
QualitativeQualitative
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Be where your stakeholders hangout
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Who puts you on the map?
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Who puts you on the map?
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Consequence: Linking Quoting & Effects
ifpri.org Occurrence:416k Links:45k
2010 Global Hunger Index
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Consequences: RealTime
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ConsequenceQuantitativeReadersVisitsFollowersCitationsLinking
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ConsequenceQualitativeE-mail overflowOnline presencePrestigeReputation