Crowdsourcing: From the Idea to the Real World
By Olha Moroz, R&D Manager
Why
Ideas
Matter
?
Most Ideas Will Not Survive The Journey
Some of them change the world!!!
Invention vs. Innovation?
Life Cycle of Ideas
Innovate
Register
Protect
Develop
Value
Market
Market of Ideas
Time of Lonely Inventor Has Gone!
Things Happen in the Crowd
What is Crowdsourcing?
“Crowdsourcing is
the process by which
the power of the
many can be
leveraged to
accomplish feats
that were once the
province of a
specialized few.”
Jeff Howe
Hype Cycle for Emerging Technologies by Gartner
Examples
Strong Sides
TalentFeedbackMoneyNo ManagementMarketingLow Risk
Weak Sides
QualityLack of MotivationKeeping SecretsEthical, LegalWho is the Owner?
What Motivates People?
Crowdfunding
Kickstarter
http://www.kickstarter.com/
Where are Kickstarters?
Distribution of Projects by Success
Statistics
Year 2010 Year 2011Launched Projects: 11, 130 27, 086Successful Projects: 3, 910 11, 836Dollars Pledged: $27, 638, 318 $99, 344, 382Rewards Selected: 322, 526 1, 150, 461Total Visitors: 8, 294, 183 30, 590, 342Project Success Rate: 43% 46%
Amount of Money Donated per Month
Projects Launched per Month
Statistics as of 9/5/2012Projects and Dollars
Launched Projects
Total Dollars
Successful Dollars
Unsuccessful Dollars Live Dollars Live
ProjectsSuccess
Rate
69,639 $343 M $290 M $36 M $17 M 3,479 43.93%
Successfully Funded ProjectsSuccessfu
lly Funded Projects
Less than $1,000 Raised
$1,000 to $9,999 Raised
$10,000 to $19,999 Raised
$20,000 to $99,999 Raised
100 K to $999,999
Raised
$1 M + Raised
29,063 3,444 19,930 3,446 1,985 248 10
Unsuccessfully Funded ProjectsUnsucces
sfully Funded Projects
0% Funded
1% to 20%
Funded
21% to 40% Funded
41% to 60% Funded
61% to 80%
Funded
81% to 99% Funded
37,097 7,986 22,699 4,245 1,499 476 192
Save Your Ideas – They May Become Real!