MARKETING/DISTRIBUTION PANELCruise Shipping 2014
Sponsored by:#CruiseMKT
MARKETING COMPLEXITY
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MARKETING COMPLEXITY
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Proliferation of new media channels
Shifting of consumer social media consumption
A positive or negative reputation is a click away
Everyone is a critic or thought leader
SHIFTING NEW MEDIA TRENDS
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The line between media & bloggers is blurring
Rise of the celebrity executive
An insider view to a brand drives connection
Cruise lines have personable executive talent
RISE OF THE NEW MEDIA STAR
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iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AWARE INTERACTIVITY
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Carol SchusterSVP, Marketing
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Andy StuartEVP, Global Sales & Passenger Services
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Gordon HoSVP, Marketing
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Ken MuskatSVP, Sales & Marketing
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