Cruising ICruising I
Cruising ICruising I
Learning Objectives
• Describe the cruise industry
• Determine why people go on cruises
• Describe different types of cruise lines and ships
• Explain how cruises are priced and sold
Evolution of the cruise industryEvolution of the cruise industry
• Started off with Packet boats :- cargo travelled on regular schedule, loaded or not
• Sailing ships :- first class, second class and steerage (least expensive)
• Ocean Liner :- launched in 1900s, with Queen Mary, QE, Titanic
Evolution of the Cruise industryEvolution of the Cruise industry
• Queen Mary :- Long Beach, California
• Queen Elizabeth :- burned in HK in 1972
• QE2 :- christened in 1967, operates world or special cruises in the winter, scheduled transatlantic service in the summer
Cruise ProductCruise Product
• 1980s :- Cruise lines began mirroring resorts.
• Cramped entrances and lower-deck pools to palatial atrium lobbies
Port DevelopmentPort Development
• Good Sightseeing or offer active sports opportunities
• Better infrastructure to a destination
• Shore excursions’ volume increase
Life abroad shipLife abroad ship
• Circular journey
• Embarkation :- city where a cruise begins
• Port of call :- city somewhere on a ship’s itinerary
Life aboard shipLife aboard ship
• Debarkation :- ship’s final port – right back where it started
Passenger ProfilesPassenger Profiles
Who cruises?
• Activity lovers
• Families
• Gamblers
Passenger ProfilesPassenger Profiles
• Groups
• Physically challenged
• Honeymoons and anniversaries
• Resters and relaxes
Cruise AreasCruise Areas
• Ocean e.g. Pacific, Atlantic, Indian
• Sea e.g. South China Sea
• Island e.g. Phi Phi Island, Koh Samui
Other Cruise AreasOther Cruise Areas
• Bermuda
• SE Asia
• Caribbean
• China and Japan
Specialty and Expedition cruisesSpecialty and Expedition cruises
• Adventure cruises
• Cruises to nowhere
• Dive boats
• Yachts
• Website :- www.starcruises.com.
Rules and RegulationsRules and Regulations
• Registry :- Bahamas, Panama
• Number of Nations allow their flag to be used in this way as a flag of convenience for a fee
Payment PoliciesPayment Policies
• Reservation is made, passengers are given an option on their cabin choice for a certain amount of time
• Use of credit cards available on line at Star Cruise Singapore
• Other modes of payment (cash, nets, credit cards) are also available
Per diem costsPer diem costs
• Per diem, daily rate per person
• Divide the total cost of the cruise by the number of nights afloat to find the per-person per diem rate
• Passengers need to know the rates ahead of time
TippingTipping
• Tipping : - part of every cruise ship subeconomy
• Vary from cruise to cruise
• Will be advised on the “unwritten” tipping policy by the cruise director
Deck PlansDeck Plans
• Bow
• Stern
• Starboard
• Port
Examples of Fly-Cruise Examples of Fly-Cruise PackagesPackages
1) 15D 12N Northern Europe & the BalticsDetails :- Sail out of AmsterdamSailing dates : June 14, July 08 & Aug 01
(2005) fr. $3,788Ship : Celebrity Century (77,000 tons)Ports of Call : Amsterdam, Oslo, Stockholm, Helsinki, St Petersburg, Estonia, Copenhagen
Examples of Fly-Cruise Examples of Fly-Cruise PackagesPackages
• Package includes :-
• 7N to 14 N deluxe cruise, return airfare, transfers, depending on itineraries
• Travel Agencies :- Misa travel, citystate travel, anglo-french, universal travel etc.
Examples of Fly-Cruise Examples of Fly-Cruise PackagesPackages
2) 18D 14N Scandinavia & Russia Cruise
3) 18D 14N British Isles/Norway Cruise
SummarySummary
• Identifying the correct target markets is crucial in order for the cruise companies to package the product
• Customers can use different modes of payments in buying the cruise products