Download - Cry foundation SWOT and PEST
Presented by R.Rajasimman
What we are
Name: CRY - Child Rights and You. (CRY changed it's name from Child Relief and You to Child Rights and You as on April 1, 2006.)
Over three decades of working for children and their families across 23 states in India,
we've learnt that lasting change is only possible when we tackle the root causes that continue to keep them uneducated, exploited and vulnerable.
Vision
A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all.
Mission
To enable people to take responsibility for the situation of the deprived Indian child
To motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential.
Enable people to discover their potential for action and change.
To enable peoples' collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India's children.
Origin
These qualities of resourcefulness and determination were to come in handy when Rippan and 6 of his friends started CRY with Rs. 50/- around Rippan's mother's dining table. That was 29 years ago, in 1979. They felt that something needed to be done to improve the situation of the underprivileged Indian child.
Milestone
2008
CRY partners NAFRE Jan Andolan in the Jan Haq Yatra - traversing 210,000 km over 2 months, amplifying the Voice of the 15 lakh People across 16 states demanding change at the grassroots.
CRY wins in the Large NGO category at Indian NGO awards 2007 after a thorough process of evaluation, field visits and multilevel audits.
Child Rights and You UK Limited is formally registered in the UK
Milestone
2009
CRY launches a signature campaign to demand changes for equal and quality education for all children in India. 'Sabko Shiksha, Samaan Shiksha' reaches out to local communities across urban and rural India as well as people overseas to gather more than 7.7 lakh signatures. The charter of demands along with the signatures is submitted to the Honourable President of India, Pratibha Patil.
P&G makes the largest ever corporate grant of Rs. 3 crores to us under Project Shiksha
The CRY Shop is rebranded as CRY World - a space to see, know and do what's right for India's children, especially the marginalised.
SWOT
Strength
Weakness
Opportunities
Threats
STRENGTHS• International image.• Has a strong base from the
corporate middle class.• Strong in the field of childe
welfare and education.
OPPERTUNITES• Unexplored areas of service.• Can raise funds through
schools and small and medium scale industries.
WEAKNESS• Depended dominantly on
Volunteers.• Concentration only on child
welfare.• Rising funds from only the Upper
class.
THREATS• Political influence .• Decline in the inflow of
volunteers.
Political (incl. Legal)
Economic Sociocultural Technological
Environmental regulations and
protection
Economic growth Income distribution Government research spending
Tax policies Interest rates & monetary policies
Demographics, Population growth
rates, Age distribution
Industry focus on technological effort
International trade regulations and
restrictions
Government spending
Labor / social mobility
New inventions and development
Contract enforcement lawConsumer protection
Unemployment policy
Lifestyle changes Rate of technology transfer
Employment laws Taxation Work/career and leisure attitudes
Entrepreneurial spirit
Life cycle and speed of
technological obsolescence
Government organization / attitude
Exchange rates Education Energy use and costs
Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology
Political Stability Stage of the business cycle
Health consciousness & welfare, feelings on
safety
(Changes in) Internet
Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology