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Wearing a bike helmet
Yin Yin Wu
Meet Yin Yin…
She is very clumsy
Yin Yin has
Yin Yin has gotten into 4 bike accidents…even though she claims that they are not her fault, she still gets hit
What’s wrong with this picture?
No one is wearing a helmet
Yin Yin needs to change her before this occurs
Behavior Grid Model
Missing Piece
What’s the missing piece?
• Motivation exists• Simplicity Factors– NO: Time– NO: Money– NO: Physical Effort– NO: Brain Cycles– NO: Social Deviance – YES: Non-Routine
• No trigger
Mapping the behavior
Helmet Wearing Habit
Question: How can she effectively form a blue, span behavior?
• Start Small: Wear helmet to first class of the day
• Social Commitment: Ask a friend to wear a helmet
• Trigger: leave the helmet by the bike. Everytime she gets on the bike she sees the helmet. (No one steals helmets.)
Outcomes
• What worked– Leaving the helmet by the bike insured that she
could always find the helmet– Establishing a habit with a friend reinforced habit
creation– Starting small. In committing to wearing the
helmet only once a day, she allowed herself lapses in helmet wearing.
Next steps
• Buy a cooler helmet- Social deviance did play a small role in the motivation to wear a helmet
• Bike less- the helmet was uncomfortable and poor fitting, and thus required a physical effort to secure