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ARAVIND EYE CARE SYSTEMBOTTOM OF THE PYRAMID MODEL
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BOTTOM OF THE PYRAMID
Biggest potential opportunity
Troubling future discontinuity for many
“Like the tip of an iceberg, the opportunity remains
invisible to the corporate world.”
—C. K. Prahalad and Stuart Hart
Concept champions new thinking and new ways of
doing business in the world’s poor markets.
Also known as B24B
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4 billion people remain outside of the global market system.
A tremendous need and real opportunity for corporations
BOP represent a vast, unexploited, multitrillion-dollar marketplace.
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VIDEO
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BACKGROUND
Founded in 1976 by Dr. Govinda Vankataswamy (Dr. V)
In 2004 ARAVIND EYE CARE SYSTEM started
providing eye care facility at Madurai Theni Tirunelveli Coimbatore Pondicherry
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Largest and most productive eye care facility in the world
Over 30 years, Aravind has treated over 2.4 million poor Indians
Today the Aravind Eye Care System encompasses Self managed eye hospitals, A manufacturing center for ophthalmic products, An international research foundation Resource and training center
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MISSION
TO ELIMINATE NEEDLESS BLINDNESS BY PROVIDING COMPASSIONATE AND HIGH QUALITY EYE CARE FOR ALL
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PRINCIPLE
Large volume, high quality service result in low cost and self-sustainability.
Ensure that all patients are accorded the same care and high quality service, regardless of their economic status.
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Revenue Model
Aravind is able to provide free eye care to two-thirds of its patients from the revenue generated from the other one third of its paying patients.
It also manufacturing in ocular lenses and export in US and European countries from which they earn hefty profits and use that money to run Aravind Eye Hospitals.
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UNIQUE FEATURE
Cost cutting (factory setup).
In 1991, ARAVIND set up a factory to produce 60,000 inocular lenses per year (reduces cost of glass from Rs.800 to 200)
Reduced time per patient (infrastructure, management).
60 hours a week instead of 30 hours, industry standard.
Mass surgery(help in achieving higher surgery everyday).
Operation theater- two table side by side(reduces surgery time
from 30 minutes, industry standard, to 10 minute)
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started doing 400 operation per month by one doctor instead of 25.
Camp organized in rural areas(attracted people to come forward with their problems)
UNIQUE FEATURE
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INFRACTURE
Main Hospital: 8 SPECIAL CLINIC 7 OPERATION THEATOR 268 PATIENTS BEDS 100 SURGERIES PER DAY
Free Hospital: 4 OPERATION THEATOR 200 SURGERIES PER DAY
Camp Hospital: SITUATED NEAR MAIN HOSPITAL 2 OPERATION THEATOR 100 CAMO SURGERIES.
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OTHER ACTIVITES
Recruit nurses from nearby
Lions Arvind Institute of community
ophthalmology(LAICO):
Community Outreach Activities:
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TAKE HOME
“WHEN THERE IS A WILL THERE IS A WAY”
IF WE REALLY WANT TO GIVE BACK TO SOCIETY THEN WE CAN FIND DIFFERENT WAYS TO HELP SOCIETY AND AS WELL AS EARN OUR BREAD AND BUTTER…!!
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THANK YOU