Download - Csr n Globalisation
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GLOBALISATION
WITH SOCIALRESPONSIBILITY
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GLOBALISATIONGlobalization refers to the increasingly globalrelationships of culture, people and economicactivity.
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BENEFITS OF GLOBALISATION
COMMERCE AS A PERCENTAGE OF GROSSWORLD PRODUCT HAS INCREASED IN 1986FROM 15% TO NEARLY 27% IN RECENTYEARS
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foreign direct investmentresources has increased
rapidly
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Technological innovationsMigration and movement of people
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DISADVANTAGESglobalization isthe increasingnumber of the
loafer.
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globalization cause some cultures loss.
Globalization damages small cultures which are inrisk of being extinct.
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STRONG ANDTOUGHCOMPETITION
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RESPONSIBILITY OF THE
BUSINESS TOWARDS THESOCIETY CONSUMERS,
EMPLOYEES, COMMUNITIES,
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BENEFITS OF CSR
RISK MANAGEMENT
HUMAN RESOURCES
BRANDDIFFERENTIATION
LICENSE TO OPERATE
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BARRIERS OF CSR
THE INDIVIDUAL MANAGER
THE ORGANISATION
THE INDUSTRY
THE DIVISION
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Pyramid of csr
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CSR ISNT JUST ABOUT DOING THE RIGHT THING.ITMEANS BEHAVING RESPONSIBLY AND ALSO DEALINGWITH SUPPLIERS WHO DO THE SAME. IT ALSOOFFERS DIRECT BUSINESS BENEFITS.
vThe shrinking role of governmentvDemands for greater disclosurevIncreased customer interestvGrowing investor pressurev
Competitive labour marketsvSupplier relations
DRIVERS THAT PUSHING BUSINESSTOWARDS CSR
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BENEFITS
1. Company benefits:
.Improved financial performance;
.Lower operating costs;
.Enhanced brand image and reputation;
.Increased sales and customer loyalty;
.Greater productivity and quality;
.More ability to attract and retain employees;
.Reduced regulatory oversight;
.Access to capital;
.Workforce diversity;
.
Product safety and decreased liability.
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2. Benefits to the communityand the general public:
Charitable contributions;Employee volunteerprogrammes;Corporate involvement incommunity education,employment and homelessnessprogrammes;Product safety and quality.
3. Environmental benefits:
Greater material recyclability;Better product durability andfunctionality;
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DISADVANTAGES
Corporate social responsibility (CSR) is aprominent 21st century business ideologythat heightens expectations of companiesregarding social and environmental
standards.
Role of ProfitCompetitive Disadvantage
Loss of FocusLasting Impact
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AL
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IS
AN
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IS
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Coca cola company
The Coca Cola Company is one of the most famoussoft drinks companies in the world. It operates in200 countries across the globe and is a major playerin the soft drinks industry. What also makes it
unique, is its instantly recognisable product, CocaCola which sets itself out from its competition.
Coca Cola Companys overall CSR strategy is calledLive Positively. The name of the strategy is veryunique. It gives you hope that the Coca ColaCompany can actually make a contribution toactively make people's lives better.
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In 2009 we
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4/11/12In 2009, webecame thefirst beveragecompany to
make a globalcommitment toplace calorieinformation onthe front of allof ourpackages.
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Together with World
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4/11/12Together with WorldWildlife Fund and peoplelike you, Coca-Cola ishelping to establish a
safe refuge for the polarbeara goal that willrequire working withlocal communities,supporting research and
carrying out additionalconservation work. Aspart of this initiative,Coca-Cola has createdArctic Home, our biggesteffort to date to protectthe polar bear and itshabitat. Coca-Cola haspledged $2 million to
help fund the creation ofa safe refuge andwith
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Ten thousand villages
Ten Thousand Villages (TTV) is a non-profit corporation of theMennonite Central Committee, an international relief anddevelopment agency based in Winnipeg, Canada. It providesvital income to Third World people by selling their handicraftsin stores across North America. The company works with
artisans who would otherwise be unemployed orunderemployed, providing them with both market and productdevelopment assistance.The income earned by the producers helps pay for food,education, healthcare and housing.
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Kingfisher plc
Kingfisher has devised a 'ladder' model to simplify theassessment of CSR within operating companies. The ladderhas four rungs. The bottom rung is 'Managing the risk', and thenext rung up is 'Managing the issues', followed by 'Creating anopportunity' and finally 'Leadership' at the top. Companymanagers will have to decide where their businesses currently
stand on each of 12 separate 'ladders', each representing a keyissue such as waste climate chan e or communit relations
Kingfisheris Europe's largest home improvement retailer, with1,300 stores and 9,000 employees in 16 countries. Its operatingcompanies include BCC (The Netherlands), Promarkt(Germany), Vanden Borre (Belgium), Darty (France), Comet
(UK), B&Q (UK), Kotas (Turkey) and Rno-Dpt (Canada).
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