Download - Customer feedbacks
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Recap of Customer Feedbacks for First
Prototype Innovative BatteryX
Linh T. Le & Louis Ting
Technology EntrepreneurshipProf Chuck Eesley, Stanford University
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Guidelines Description of the prototype
• R&D Ideas: How it works? • Technical Approach: Why it is better?• Business Approach: Why people buy it?
Feedbacks on Technical Approach Feedbacks on Business Approach
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R&D Ideas – What is BatteryX?
Simon et al., Nature Materials, 20085 Main Components
Bridge the gap between battery and conventional capacitor
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Technical Approach
Kapton
Silver Current Collectors
Graphene Electrodes
HermeticSeal
Concept Flexible First Gen BatteryX
Electrolyte
Supercapacitor a.k.a BatteryX Attributes • Integration with Flexible Electronics• Higher Specific Power • Rapid Charge/Discharge times with million
cycles• Stable at extreme temperature
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Business Approach Market:
• Replace thin film battery market with technical value added performance
• Different product line to target home-used rechargeable battery
Cost & Revenue: • IP License, Material cost and Manufacturing
cost • Pricing model for BatteryX from competitors
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Business Approach Competitors
• Competitive landscape assessment with 3-4 startups in similar applications
Customers• Customized design for specific customer’s
needs (R&D lab, startups, etc.)• Marketing to reach home-use customers
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Technical Feedbacks Limitation
• Define theoretical limit of first gen BatteryX and potential to replace battery
Demonstration Integrate-ability with flexible electronics• Use in LED circuitry, provide OLED display, etc.
Other Potentials Application: • Battery for car and potential use in energy
storage with solar module, etc.
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Business Feedbacks Market Size:
• Evaluate the market size for thin film battery • Extrapolate the market for projected best
performance Cost Structure:
• Assess cost difference for lab scale and industrial scale manufacturing
Price Strategy:• Adopt different pricing models for better
comparison
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Business Feedbacks Revenue Stream:
• Re-Licensing for non-exclusive application might not be a “good idea”
• Distinguish sale from different products