Download - d M Flavors & Fragrances
dM Flavors &
Fragrances
Porec, Croatia, October 3rd 2013
Trends in Fragrances for Personal Care and
Household industries
dM Flavors &
Fragrances
AGENDA
1. dM Fragrances in 5 minutes
2. Personal Care Trends. GOURMAND TASTE SMELL
3. Household Trends.FRAGRANCES AS SOURCE OF
ADDED VALUE
dM Flavors &
Fragrances
AGENDA
1. dM Fragrances in 5 minutes
2. Personal Care Trends. GOURMAND TASTE SMELL
3. Household Trends.FRAGRANCES AS SOURCE OF
ADDED VALUE
dM Flavors &
Fragrances
Our History
- dM Flavours & Fragances is the union of two successful companies from Barcelona: Destil.leries del Montseny and Bastet.
- Destileries del Montseny was founded in 1910. It was born as a company specialized in the production of natural and artisanal essences for perfumery and flavors.
- Bastet was founded in 1.992 as producer of Fragrances&Flavors in high scale specialized in out-sourced production for Big Multinationals.
- The year 2005 the union of both companies becames
dM Flavors &
Fragrances
Our Location
Barcelona
dM Flavors &
Fragrances
Our Facts
- Turnover 2011: 14 M Euros.
- Staff: 19 employees.
- Family Owned Company.
- Modern Factory built in 2005.
- Production Capacity: 5.000 Mt/Year.
dM Flavors &
Fragrances
Proud to be small:- Flexibility in Creation and Production.- Quickness in Creation and Production.- Any Customers Really Matters.- Competitive and Well Dimensioned
Structure
Our Key Factor
dM Flavors &
Fragrances
Our Key Factor
Proud to work with the biggest companies:- High Production Capacity (more than 5.000
Mt/year)- Highest Quality Standards (ISO 9.001 / ISO
14.001/IFRA). Immediate Legal Update (Ecolabel, Ecocert, Allergens, …)
- Reckitt Benckiser and Coty Astor approval. - High Knowledge about Last Trends in MKT.- High Raw Material Purchasing Power- Bar Code Control System. - Vanwik Robot to weight small quantities.
dM Flavors &
Fragrances
Our Approach to your Market
dM Flavors &
Fragrances
SPECIFIC CUSTOMER NEEDS EXPERTISE
dM Flavors &
FragrancesFRAGRANCES EXPERTISE
CUSTOMER
dM Flavors &
Fragrances
AGENDA
1. dM Fragrances in 5 minutes
2. Personal Care Trends. GOURMAND TASTE SMELL
3. Household Trends.FRAGRANCES AS SOURCE OF
ADDED VALUE
dM Flavors &
Fragrances
PERSONAL CARE TRENDS
- Second step after high perfumery.- Average accepted perfume cost has a medium
level.- At the beginning of the XXI cent., consumer
begins to appreciate smell identification.- Trends in personal care could target a people
group (women, men, kids, babies, elderly people, specific life style,…)
- dM offers to customers two kind of “trends” FUTURE POSSIBLE TRENDS CONSOLIDATED TRENDS.
dM Flavors &
Fragrances
Personal CareGourmand Taste Smell
dM Flavors &
Fragrances
Fragrances coming from sweet caprices
• European market has hundreds of launches of new products, in personal care field, with fragrances with clearly recognizable smell reproducing gourmand food smell.
• This trend begun in 2011 and is currently consolidated by Private Label.
• The success of this trend was not predictable at all.
Negative Result in Spanish Consumers Panel 2008 monitored by a Spanish Shampoo producer
Most repeated comment: “Never chocolate in my hair”
dM Flavors &
Fragrances
Gourmand Smell - Chocolate
BSC-Chocolate B BS-4865The genuine chocolate mousse smell of this fragrance makes it one tasty morsel. Its touch of hazelnut will make you crazy.
dM Flavors &
Fragrances
BSC-Bombón AF BS-3593
This allergen free fragrance takes us back to childhood. The aroma reminds us grandma's cookies. With absolute predominance of sweet vanilla, there is a buttery top note, a heart with candy notes and a final with nuances of cake.
Gourmand Smell - Vanilla
dM Flavors &
Fragrances
Gourmand Smell - Cinnamon
BSC-Cinnamon BS-4981
This original fragrance blends touches of citrus and fruits on its top note with the well-known scent of cinnamon, sweet and warm.
dM Flavors &
Fragrances
Gourmand Smell - Others
BSGO-Cola AF BS-6357
This fun fragrance combines the freshness of lime output with a sweet vanilla body and background. It has the advantage of being allergen free, perfect for children cosmetics, for example.
dM Flavors &
Fragrances
AGENDA
1. dM Fragrances in 5 minutes
2. Personal Care Trends. GOURMAND TASTE SMELL
3. Household Trends.FRAGRANCES AS SOURCE OF
ADDED VALUE
dM Flavors &
Fragrances
HOUSEHOLD TRENDS
- Last step in innovation after high perfumery, cosmetics, personal care and air fresheners.
- Low Cost Fragrances are welcome.- The products are the most aggressive against
the Fragrances (acidic pH, alkaline pH, bleach, disinfectants,…).
- Trends in Household must keep the feet on the floor.
- dM offers to customers two kind of “approach” ECONOMICAL Approach ADDED VALUE Approach.
dM Flavors &
Fragrances
HOUSEHOLDFragrances as
source of Added Value
dM Flavors &
Fragrances
Fragrances as source of Added Value
• Household producers are involved since several years ago in a price war without end.
• Is highly recommended to have at least part of the range with a clear, useful and known claim that gives added value to the product.
• Each market has their specific and appropriate added values recognizable and appreciate by the customers and/or consumers.
ECOLABEL
THE ECOLABEL CATALOGUE
“Helping European consumers to distinguish greener, more environmentally friendly, products (not including food and medicine) of high quality”
BSRM-Rose Ecolabel BS-3377Application: Hand Dish Washing
BACTERIOSTATIC - BACTERICIDE
• Phenolic Derivate coming from folk wisdom (eucalyptus, thyme, lemon, clove, cinamon,…)
• Fragrance could help in two ways Adding real Biocide effect Linking consumer thinking “inspiring” disinfection
BSN-Vitro BS-4377Application: All kind of cleanners
AROMATHERAPY
• Aromatherapy is a form of alternative medicine that uses aromatic compounds for the purpose of altering a person's mind, mood, cognitive function or health.
• Could be used trough Aerial diffusion: for environmental fragrancing or aerial
disinfection Direct inhalation: for respiratory disinfection, decongestion,
expectoration as well as psychological effects Topical applications: for general massage, baths, compresses,
therapeutic skin care
BSA-Spicy and cinnamonApplication: Air Freshners
VEGETAL EXTRACTS – ALOE VERA
• Aloe Vera protects skin and clothes. Aloe Vera claim, coming from Cosmetics, is consolidated in detergents and softeners, hand dish washing and, lately, even home cleaners.
• Fragrance could help in two ways Adding Aloe Vera Extract. Linking consumer thinking “inspiring” delicate protection.
BS-2451 BSD-Green LifeApplication: Detergents and Softeners.
dM Flavors &
FragrancesHVALA – THANKS - GRACIAS