Download - D2C: Dealing Direct: Peter McAtamney
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DIRECT TO CUSTOMER
PANEL SESSION
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WHAT IS DIRECT TO CUSTOMER?
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THE SAMPLE
Aus 78 NZ 12 SA 9
>500,000 3 >500,000 1 >500,000 1
50,000-499,999 10 50,000-499,999 1 50,000-499,999 3
5000-49999 30 5000-49999 8 5000-49999 3
1000-4999 21 1000-4999 2 1000-4999 1
<1000 14 <1000 0 <1000 1
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BUSINESS PERFORMANCE
Note that conversion
rates of 9.25 Rand and
$NZ1.15 to the $A were
used
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DtC SHARE OF REVENUE
Exclude one large family company and that number rises
to 20%
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GROWTH of DtC REVENUE
Size 2013 2012 Change
>500,000 8,462,174$ 8,026,522$ 5%
50,000-499,999 9,156,164$ 9,157,999$ 0%
5000-49999 25,883,662$ 23,119,911$ 12%
1000-4999 3,106,512$ 2,581,565$ 20%
<1000 481,306$ 312,775$ 54%
Grand Total 47,089,818$ 43,299,615$ 9%
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3 r d PARTY ONLINE RETAILER’S SHARE
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3 r d PARTY ONLINE RETAILER’S GROWTH
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SO WHAT IS ONLINE RETAIL?
• AN AWESOME NEW PATH TO MARKET?
• YOUR OUTSOURCED DIRECT TO CUSTOMER PARTNER?
• A BRILLIANT NEW PORTAL FOR WINE DISCOVERY?
• YOUR DIRECT COMPETITOR?
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THE CHALLENGE