Download - Dabur Strategy
![Page 1: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/1.jpg)
Dabur
![Page 2: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/2.jpg)
ABOUTIt was established in the year 1884 by Dr S.K Burman in Calcutta.
His basic motive was to manufacture Ayurveda drugs .
It is fourth largest FMCG company in India.
It is perceived as a Herbal brand.
Dabur India(BSE)282.352.01%Volume 4177925/01/2017,12:0:00
INTRODUCTION:
![Page 3: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/3.jpg)
MISSION: To maximise share holder’s value by offering superior quality nature based products, that contribute in improving consumers life in personal care, health care and foods.
VISION: Dedicated to the health & well being of every household
MISSION AND VISION
![Page 4: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/4.jpg)
BUSINESS STRUCTURE
![Page 5: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/5.jpg)
BUSINESS STRUCTURE
![Page 6: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/6.jpg)
FMCG POSITIONSAND SHARE
![Page 7: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/7.jpg)
ANSOFF MATRIXThe Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth
![Page 8: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/8.jpg)
MARKET PENETRATION
![Page 9: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/9.jpg)
PRODUCT DEVELOPMENT
![Page 10: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/10.jpg)
MARKET DEVELOPMENT
![Page 11: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/11.jpg)
DIVERSIFICATION
![Page 12: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/12.jpg)
BCG MATRIX
![Page 13: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/13.jpg)
PRODUCTS AND PROMOTIONS
![Page 14: Dabur Strategy](https://reader036.vdocument.in/reader036/viewer/2022081417/58ce809f1a28ab210a8b56af/html5/thumbnails/14.jpg)
THANK YOU : நன்றி
K.MURALI RAJ