Both channels share similar goals:
Drive Traffic &Frequency
Grow Sales, Margin& Volume
Optimize CustomerExpereience
Increase BasketSize & Spend
Yet, the access to online datais a major difference.
The abundance of data posessome common challenges forlarge multi-channel retailers.
33%
1. Prioritize site search.
Of visitorsuse sitesearch.
Rubikloud's research shows:
66%Of those whoused site searchpurchasedsomething.
Search
What are you looking for?
PRODUCTS SERVICES GUIDES
Let's Get Going!
Our products are guaranteed to last andour service to you is outstanding.
CONTACT
It's imperative to have a prominent, wellfunctioning, search capability.
2. Optimize Customer Journey Maps.
88% of US customers researchproducts online before buying. Makeit easy for them to find and purchaseproducts on your site.
Low ConvertingJourneys
AbandonedCarts
High ConvertingJourneys
Frequent journey path analysis will ensureyour site is optimized for sales conversions.
Use tools to visualize and prioritizethe various customer journeys.
3. Know the preferences of desktop vs. mobileconsumers in your retail vertical.
According to recent IBM research, "smartphones browse and tablets buy." Yet, desktopsare still king (77% of total) when it comes toonline spending. Understand consumerpreferences now and in the future beforeinvesting in technology.
4. Understand your customer data.
Takes Too Long,Rarely Uncovers
True Insights
80% of insights 'hunting &gathering' can be automated
Prone To Errors DueTo Poor Data or
Methodology
Fails To Bring DataTogether From
Organizational Silos
Traditional retail analysis and shopper marketing research:
Automate your insights discovery process toimprove speed and data driven decisions.
Automated insights frees up significant time (up to50%) and improves accuracy when analyzing datafrom across the retail organization. It informsteams of relevant insights (NOT reports), so theycan take direct action to improve sales,margin, and volume!
Use Data To Optimizee-Commerce Sales:
4 Ways Retailers
1 2 3 4
66% 77%
88%
Prioritize e-CommerceSite Search
Who UseSearch, Buy
Research OnlineBefore Buying
Online Sales ComeFrom Desktops
TimeSavings
OptimizeCustomerJourneyMaps
UnderstandDigital
ChannelPreferences
Leverage Automated Analytics
50%
This SlideShare is based ona LinkedIn post I wrote. Toread it click here.
If you like the article, pleasegive it a thumbs up andfeel free to connect with me.