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DATA-DRIVEN AD TECH SOLUTIONS FOR BRANDS & PUBLISHERSCOMPANY DECK
1
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$333B2019
Global DigitalAd Spend
BIGADDRESSABLEMARKETTODAY
2
Source: eMarketer.com
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ADDRESSABLEMARKET
HUGE $518B2023 FC,
Global DigitalAd SpendTOMORROW
3
Source: eMarketer.com
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The Giants Are Consolidating the WorldFacebook, Google and Amazon represent 85% of digital ad dollars 85%
4
Source: eMarketer.com
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THE GIANTS DON’T LIMIT OPPORTUNITIES THEY CREATE THEM…
Keeping users in their Walled Garden Ecosystems
Capturing as much revenue from publishers as possible
Advertising commoditization - platforms become the differentiator
Perion is Re-Engineering Ad-Tech to Capitalize on Each of These Opportunities
5
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DISPLAY / VIDEOAD SEARCHSOCIAL MEDIA
PERION’S DIVERSIFICATION STRATEGY
Perion is well-positioned to capitalize on any shifting budget between 3 main pillars of digital advertising
6
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FULL FUNNELCOVERAGE
7
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PERION’S DIVERSIFICATION STRATEGY
VIDEO & DISPLAY
20%
SEARCH42%
SOCIAL MEDIA
38%
8
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PPC growthOnline retailers are leading to greater competition in the auction
Improved algorithms accuracy
Growing number of searches Direct correlation between search and online purchases.
MARKETTRENDS
9
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FOR 10 YEARSA STRATEGIC PARTNER
10
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Statista.com, October 19
963MUNIQUE
GLOBAL VISITORS
144BYEARLY
SEARCHES
35%SEARCH SHARE
IN U.S. (PC)
IN NUMBERS
+10%GROWTH IN REVENUES
$4.2BIN REVENUES
11
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PROUD TO BE A PART OF THE BING ECOSYSTEMCodeFuel
SERVES+13M DAILY SEARCHES
12
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COLLABORATION WITH CHECK POINT
66
Keywords Data
TrafficValidation
CodeFuel Hosted Search
DataAnalysis
Device GEO ad Unit Channel A/B testing
Search Query
RevenuesOptimization(CPC / RPM)
13
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+13MSERVES
DAILY SEARCHES
14
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BEND THE CURVE
37.634.4 33.3 34.3
31.629.6 31.0
34.7 35.3
42.344.2
51.8
Q1-1
7
Q2-1
7
Q3-1
7
Q4-1
7
Q1-1
8
Q2-1
8
Q3-1
8
Q4-1
8
Q1-1
9
Q2-1
9
Q3-1
9
Q4-1
9
• RPM increase• Revenues per
searcher optimization• Launch of new
products (O&O)
+17% QoQ
+49%YoY
15
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You Have the Right to Remain Private
73%Of consumers surveyed are more aware of data breaches compared to five years ago
78%said they are taking action to limit the amount of personal information they share online
PRIVADOCO-DEVELOPED BY CODEFUEL AND MICROSOFT
16
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PERION’S DIVERSIFICATION STRATEGY Advertising
17
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ADVERTISING
BRANDPUBLISHER
AGENCY
Synchronized Digital Branding
STRATEGY
18
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CONNECTING THE WORLD’S BEST BRANDS & PUBLISHERS WITH AWARD-WINNING CREATIVES
AWARDSPUBLISHERSBRANDS
19
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THE CUSTOMER’S JOURNEYHAS TURNED INTO A 3D JOURNEY
PERION’S UNIQUE SOLUTION:SYNCHRONIZED DIGITAL BRANDING
We’ve created an AI-based Ad journey that aligns with the consumers’ journey in multiple touchpoints across funnel/platform/channel
20
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Undertone’s Device Graph for creative retargeting
CONSIDERATION
*Compared with ‘Sephora Loyalist’ targeting tactics
SEQUENTIAL ADS Journey Across the Funnel
Your Brand’s CreativePerformance in Mind
AWARENESSLaunch sequential versions featuring dynamic store locator to drive visits
INTENT
4,600+Store Visits
-19%Lower
Cost per visit*
RESULTS
21
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Planning● Create the Ads journey● Recommendation engine
AI-based Optimization● Rules-based optimization● AI recommendation engine● Budget optimization
Activation● “Flow”● Campaign execution Reporting
CREATIVESCENTER
AUDIENCESCENTER FEEDBACK LOOP WITH DATA-DRIVEN INSIGHTS
WORKFLOW MANAGEMENT
Advertising Cloud PlatformProductization of Undertone solution – Synchronized Digital Branding
22
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Acquires
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24
A NEW PARADIGM SHIFT IS REQUIRED- SYNCHRONIZE THE DESTINATION Increasingly challenging for brands to tell their story to distracted and distrustful consumers
Personalized environments
Scaling Engine Publishers struggle to generate quality traffic
High Impact Content Must engage traffic with advertising using love and respect.
Trusted brand experiences Publishers are forced to accept lack of transparency, massive waste and outright fraud - compounding issues of brand safety
Disciplined Layout Noisy, questionable environments dilute advertising messages
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FIXEDLAYOUT / CONTENT
AD PLACEMENT
GIVEN AUDIENCE
PUBLISHER ENVIRONMENT TRANSFORMATION SYNCHRONIZE THEIR DESTINATION
STATIC
25
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DYNAMICPUBLISHER ENVIRONMENT TRANSFORMATION SYNCHRONIZE THEIR DESTINATION
PAGE LAYOUTSCALED AUDIENCE
ELASTIC CONTENT
26
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ContentIQ Business Model Evolution
Own content Yield
optimization
Display 2 SearchFormat
CIQAs a Service
CIQAs a Platform
Content IQ Current state
Externalized ContentIQ servicesTo other publishers
Enhance Synchronized
digital branding
CIQ Synergy with CodeFueland Undertone
Q2/2020 Q4/2020Q2/2020 Q3/2020Q1/2020
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PERION’S TURNAROUNDCost optimization Building Tech-Moat Ignite Growth
2017/8 2018/9 2019/20…
Net cash $45.0M –Net cash flow continues to grow for the fifth consecutive quarter
Total Cash $61.6MTotal Debt $16.7M
92.586.2 86.9
77.7
64.6 64.4 62.3 60.7
50.240.8 39.7 40.5
31.0
20.8 18.8 16.7
-43.7
45.0
Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19
Debt Net Cash
Key Turnaround Financial Optimization Milestone ($M)
28
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OPEX NON-GAAP ($M)2017 - 2019
29
90 71 68
2017 2018 2019
33%28%
26%21
17
52
14.6
38
18.4
13
34
21
G&AS&MR&D
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PERION’S TURNAROUNDCost optimization Building Tech-Moat Ignite Growth
2017/8 2018/9 2019/20…
17.2
18.9
22.6
2017 2018 2019 2020
26-28
Adjusting ad products portfolio to match new standards, streamlining channel to channel creatives
Building a device graph with billions of IDs to support SDB targeting and sequencing, building contextual solutions to mitigate the cookie apocalypse
Digital spend optimization and automation in channels and across channels (Social, Display) - Captain Growth’s acquisition
Supporting effective scale cost by cloud infrastructure investing
Creative
Data
AI
Scale
R&D Expenses ($M)
30
R&D
GROW
TH D
RIVE
RS
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PERION’S TURNAROUNDCost optimization Building Tech-Moat Ignite Growth
2017/8 2018/9 2019/20…
274
253261
2017 2018 2019 2020
GROW
TH D
RIVE
RS
ContentIQ: organic synergy content optimization for publishers
Microsoft partnership,Launch of Privado
Synchronized digital branding
Revenues ($M)
31
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ADJUSTED EBITDA ($M)2017 - 2019
32
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CASH FROM OPERATIONS ($M)2017 - 2019
33
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2020ADJUSTEDEBITDA GUIDANCE
Expecting 2020 Adjusted EBITDA to reach
38-40 ($M)
34
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Appendix
www.perion.com35
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Balance Sheet Overview ($M)
Current Assets 31/12/2018 31/12/2019 Current Liabilities 31/12/2018 31/12/2019
Cash and cash equivalents 39.1 38.4 Current maturities of long-term loans and Convertible debt 16.1 8.3
Restricted cash 1.7 1.2 Accounts payable 38.2 47.7
Short-term bank deposit 4.0 23.2 Accrued expenses and other liabilities 17.2 18.4
Accounts receivable, net 55.6 49.1 Short-term operating lease liability - 3.7
Prepaid expenses and other current assets 3.5 3.2 Deferred revenues 3.8 4.2
103.9 115.1 Payment obligation related to acquisitions 1.8 1
77.1 83.3
Non-Current Assets 31/12/2018 31/12/2019 Long-Term Liabilities 31/12/2018 31/12/2019
Property and equipment, net 15.6 10.9 Long-term Debt 16.7 8.3
Operating lease right-of-use assets - 22.4 Convertible debt, net of current maturities 7.7 -
Intangible assets, net 6.5 2.7 Long-term operating lease liability - 20.4
Goodwill 125.1 125.8 Other long-term liabilities 6.1 6.6
Deferred taxes & Other assets 5.3 6.9 30.5 35.3
152.5 168.7
Shareholders' Equity 31/12/2018 31/12/2019
148.8 165.2
Total Assets 256.4 283.8 Total Liabilities and Shareholders' Equity 256.4 283.8
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Net Income Statement ($M)
36
P&L Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19 2017 2018 2019
Advertising 29.3 33.2 26.2 37.3 18.6 21.3 21.6 26.4 134.5 126.0 87.9
Search and other 31.6 29.6 31.0 34.7 35.2 42.3 44.2 51.8 139.5 126.8 173.6
Total Revenues 60.9 62.8 57.2 72.0 53.8 63.6 65.8 78.2 274.0 252.8 261.5
Customer acquisition costs 31.9 31.1 28.8 36.6 27.4 33.2 34.2 41.1 130.9 128.4 135.9
Media Margin 29.0 31.7 28.4 35.4 26.4 30.4 31.6 37.1 143.1 124.4 125.6
% of Revenues 47.6% 50.5% 49.7% 49.2% 49.1% 47.8% 48.0% 47.4% 52.2% 49.2% 48.0%
Cost of revenues 6.1 5.8 5.5 6.4 5.8 6.1 6.8 6.9 24.7 23.8 25.6
Gross Margin 22.9 25.9 22.9 29.0 20.6 24.3 24.8 30.2 118.4 100.6 100.0
% Gross Margin 37.6% 41.2% 40.0% 40.3% 38.3% 38.2% 37.7% 38.6% 43.2% 39.8% 38.2%
Research and development 5.5 4.7 4.4 4.3 4.9 5.6 6.0 6.1 17.2 18.9 22.6
Selling and marketing 9.7 10.1 8.6 10.5 8.3 8.7 8.6 9.0 52.7 38.9 34.7
General and administrative 4.3 4.9 3.9 3.4 3.0 3.4 3.6 5.0 21.9 16.4 15.0
Depreciation and amortization 2.1 2.5 2.5 2.6 2.4 2.3 2.6 2.4 16.6 9.7 9.7
Impairment, loss of goodwill and intangibles - - - - - - - - 85.7 - -
Restructuring charges 1.1 0.9 - - - - - - - 2.0 -
Total OPEX 22.7 23.1 19.4 20.8 18.6 20.0 20.8 22.5 194.1 85.9 82.0
% of Revenues 37.3% 36.8% 33.9% 28.9% 34.6% 31.4% 31.6% 28.8% 70.8% 34.0% 31.4%
EBIT 0.2 2.8 3.5 8.2 2.0 4.3 4.0 7.7 (75.7) 14.7 18.0
% of Revenues 0.3% 4.5% 6.1% 11.4% 3.7% 6.8% 6.1% 9.8% -27.6% 5.8% 6.9%
Financial expense, net 0.6 1.2 1.2 0.8 1.3 1.0 0.4 0.7 5.9 3.8 3.5
Tax expenses (benefit) (0.5) 0.6 0.1 2.5 (0.5) 0.4 0.7 1.1 (8.8) 2.8 1.6
Net Income (Loss) 0.1 1.0 2.2 4.9 1.2 2.9 2.9 5.9 (72.8) 8.1 12.9
% of Revenues 0.2% 1.6% 3.8% 6.8% 2.2% 4.6% 4.4% 7.5% -26.6% 3.2% 4.9%
Net Earnings per Share - Basic 0.00 0.04 0.08 0.19 0.05 0.11 0.11 0.23 (2.81) 0.31 0.50
Net Earnings per Share - Diluted 0.00 0.03 0.08 0.19 0.05 0.11 0.11 0.22 (2.81) 0.31 0.49
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Non-GAAP Adjustments ($M)
Reconciliation of GAAP to NON-GAAP Results Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19 2017 2018 2019
GAAP Net Income (Loss) from continuing operations 0.1 1.0 2.2 4.9 1.2 2.9 2.9 5.9 (72.8) 8.1 12.9
Share based compensation 0.6 0.9 0.6 0.6 0.5 0.5 0.7 0.7 2.1 2.7 2.3
Amortization of acquired intangible assets 1.2 1.2 1.2 1.2 1.0 1.0 1.1 1.0 13.0 4.8 4.3
Restructuring costs 1.1 0.9 - - - - - - - 2.0 -
Expenses related to M&A activity 0.2 - - 0.1 0.3 0.3 0.3 1.4 0.2 0.4 2.4
Impairment of goodwill and intangible assets - - - - - - - - 85.7 - -
Fair value revaluation of convertible debt and related derivative 0.1 0.7 0.3 (0.3) 0.3 (0.2) - - 1.2 0.8 0.1
Foreign exchange losses associated with ASC-842 - - - - 0.3 0.2 0.2 - - - 0.7
Taxes on the above items (0.3) 0.0 0.0 (0.7) (0.3) (0.2) (0.2) (0.2) (12.0) (1.0) (1.0)
Non-GAAP Net Income from continuing operations 3.0 4.7 4.3 5.8 3.3 4.5 5.0 8.8 17.4 17.8 21.7
Taxes on income (0.1) 0.6 0.1 3.2 (0.2) 0.7 0.9 1.2 3.2 3.8 2.6
Financial expense, net 0.5 0.5 1.0 1.1 0.7 1.0 0.2 0.7 4.7 3.1 2.7
Depreciation 0.9 1.3 1.3 1.4 1.3 1.2 1.5 1.4 3.6 4.9 5.5
Adjusted EBITDA 4.3 7.1 6.7 11.5 5.1 7.4 7.6 12.1 28.9 29.6 32.5
Non-GAAP diluted earnings per share 0.12 0.17 0.16 0.21 0.12 0.17 0.18 0.32 0.72 0.65 0.83
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Cash Flow Overview ($M)
Cash Flow Results Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19 2017 2018 2019
Operating activities
Net Income 0.1 1.0 2.2 4.9 1.2 2.9 2.9 5.9 (72.8) 8.1 12.9
Adjustments required to reconcile net income to net cash 14.5 1.9 8.8 (0.6) 12.8 5.5 8.2 5.3 108.8 24.7 31.8
Net cash provided by continuing operating activities 14.6 2.9 11.0 4.3 14.0 8.4 11.1 11.2 36.0 32.8 44.7
Investing activities
Net cash provided by (used in) investing activities 5.1 (0.4) (1.6) (4.9) (2.9) (0.6) (10.8) (6.8) (4.8) (1.8) (21.1)
Financing activities
Net cash used in financing activities (9.6) (9.5) (3.2) (0.7) (11.7) (10.0) (1.5) (1.5) (23.9) (23.0) (24.8)
Effect of exchange rate changes on cash and cash equivalents 0.1 (0.1) 0.1 - (0.1) - - - 0.3 0.1 -
Net increase (decrease) in cash and cash equivalents and restricted cash 10.2 (7.1) 6.3 (1.3) (0.7) (2.2) (1.2) 2.9 7.6 8.1 (1.2)
Cash and cash equivalents and restricted cash at beginning of period 32.7 42.9 35.8 42.1 40.8 40.1 37.9 36.7 25.1 32.7 40.8
Cash and cash equivalents and restricted cash at end of period 42.9 35.8 42.1 40.8 40.1 37.9 36.7 39.6 32.7 40.8 39.6
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Non-GAAP P&L($M)P&L Q1-18 Q2-18 Q3-18 Q4-18 Q1-19 Q2-19 Q3-19 Q4-19 2017 2018 2019
Advertising 29.3 33.2 26.2 37.3 18.6 21.3 21.6 26.4 134.5 126.0 87.9
Search and other 31.6 29.6 31.0 34.7 35.2 42.3 44.2 51.8 139.5 126.9 173.6
Total Revenues 60.9 62.8 57.2 72.0 53.8 63.6 65.8 78.2 274.0 252.9 261.5
Customer acquisition costs 31.9 31.1 28.8 36.6 27.4 33.2 34.2 41.2 130.9 128.4 135.9
Media Margin 29.0 31.7 28.4 35.4 26.4 30.4 31.6 37.0 143.1 124.5 125.6
% of Revenues 47.6% 50.5% 49.7% 49.2% 49.1% 47.8% 48.0% 47.3% 52.2% 49.2% 48.0%
Cost of revenues 6.0 5.8 5.5 6.4 5.7 6.0 6.8 6.8 24.6 23.6 25.3
Gross Margin 23.0 25.9 22.9 29.0 20.7 24.4 24.8 30.2 118.5 100.9 100.3
% Gross Margin 37.8% 41.2% 40.0% 40.3% 38.5% 38.4% 37.7% 38.6% 43.2% 39.9% 38.4%
Research and development 5.4 4.6 4.2 4.2 4.8 5.5 5.1 5.7 17.0 18.4 21.1
Selling and marketing 9.5 9.9 8.4 10.3 8.1 8.6 8.5 9.1 52.0 38.1 34.2
General and administrative 3.8 4.3 3.6 3.0 2.7 2.9 3.6 3.3 20.6 14.8 12.5
Total OPEX 18.7 18.8 16.2 17.5 15.6 17.0 17.2 18.1 89.6 71.3 67.8
% of Revenues 30.7% 29.9% 28.3% 24.3% 29.0% 26.7% 26.1% 23.1% 32.7% 28.2% 25.9%
EBITDA 4.3 7.1 6.7 11.5 5.1 7.4 7.6 12.1 28.9 29.6 32.5
% of Revenues 7.1% 11.3% 11.7% 16.0% 9.5% 11.6% 11.6% 15.5% 10.5% 11.7% 12.4%
Non-GAAP diluted earnings per share 0.12 0.17 0.16 0.21 0.12 0.17 0.18 0.32 0.72 0.65 0.83