Download - Data Driven Imperative by Wayne Eckerson
© Eckerson Group LLC
The Data-Driven Imperative
Wayne W. Eckerson
© Eckerson Group LLC
• Understand the past– “Which campaigns
provided the best return?”• Optimize the present– “Which packaging
provides the best lift in sales?”
• Predict the future – “Which customers are
likely to respond to this offer?”
Value of Data Analytics
© Eckerson Group LLC
Increase satisfaction, engagement, loyalty, 360 view
Supply chain
Reduce costs, speed deliveries,
support just-in-time delivery
Increase retention, improve recruitment, grow productivity
Identify bottlenecks,
forecast demand, adapt quickly
RiskIdentify risk, fraud, and compliance issues in real time
ANALYTICS
Customer
Operations
Workforce
© Eckerson Group LLC
Balancing Intuition and DataArt
- Experience - Knowledge
- Process-Markets
Science
- Statistics- Machine learning
- Mathematics Analytical models
+
INTUITION DATA+
© Eckerson Group LLC
Digital Ecosystems People
Materials
ProductsProcess
Machines
Smart Manufacturing
Sharing Economy
Digital Battlefield
Smart Buildings
Smart Cars &Traffic
Role of Analytics - Synchronize all components in an ecosystem- Learn from and adapt to new events- Automate and optimize processes to…- Assist humans, making them more productive
Analytics
Real Time Digital Fabric