Index

1. How to Build a Perpetuity Methodology

2. DegreeLinked: The Case for a Perpetuity

3. MVP

4. Value Perpetuity

5. Financial Perpetuity

6. Growing Financial Perpetuity

7. Diversified Perpetuity

How to Build a Perpetuity Methodology

1. The Case for a Perpetuity

2. MVP

3. Value Perpetuity

4. Financial Perpetuity

5. Growing Financial Perpetuity

6. Diversified Perpetuity

2. The Case for a Perpetuity

DegreeLinked:

I. Challenge & Opportunity:

II. Key Question:

III. Methodology: DegreeLinked

MVP

Using the DegreeLinked Methodology, we built the DegreeLinkedplatform (MVP) with a network (as base) and DegreeSource (as a mod):

3. Value Perpetuity

In terms of building a value perpetuity, one first acquires followership on various social networks including Facebook, Instagram, Twitter, and Pinterest and then converts followership into usership. The following are our DegreeLinked followership statistics:

4. Financial Perpetuity

Monetization comes in the form of:

1. Advertising similar to Linkedin or Facebook

2. Yearly licensing fees charged to Universities to run admissions through the platform

3. Monthly fees charged to students per admissions cycle

5. Growing Financial Perpetuity

Growth comes in the form of de-risking the benefit streams by:

I. Decreasing dependence on owner to run

II. Increasing recurring revenue component of overall revenues

III. Decreasing customer concentration

6. Diversified Perpetuity

We see DegreeLinked as a standalone platform capable of multiple de-risked benefit streams, and thus fitting for the public markets. Thus, thegoal is to IPO DegreeLinked. Revenue multiples for internet/SAAS startups are in the 7x to 19x range depending on YOY growth rates.