BUILDING A DESIGN DISCIPLINE IN A HYPER-GROWTH STARTUP
a designers perspective
@shalin
WHAT DOES IT FEEL LIKEon a more serious note
WHAT DOES IT LOOK LIKE
DESIGN AT UBERsome context
TOMORROWwe’re hiring
YESTERDAYdesign wasn’t a thing
CONSULTING
STARTUP FOUNDER
FULLTIME UBER
FREELANCE UBER
HOW DID I GET HERE
WHY IS THIS IMPORTANT?
BACK TO CONSULTING @UBER
MONDAY MORNING 9 AMsfo > jfk > sfo
THE DIRECTIVEreimagine the uber app experience
THE TEAMsmall & nimble
THE PROCESSkeep it fast and loose
DISCOVERYwhat, why, who, how
DESIGN & EXECUTIONhigh fidelity
THE START OF DESIGN @ UBER
REQUIREMENTSfinding success for design in an engineering & product culture
PRIORITIZINGhow to stay sane in an insane world
HIRINGnever settle
HOMEWORK EXERCISESnever settle
SPEED / VISION / QUALITYkeep the bar high
ORGANIZATIONAL STRUCTUREnever settle
CALIBRATEearly and often